Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 17:10:02 UTC ]
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In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 17:08:10 UTC ]
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In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 17:05:52 UTC ]
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#business leaders
In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 16:50:13 UTC ]
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#business leaders
In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 16:47:21 UTC ]
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THIS NOVEMBER, the PDX Book Festival took place in Portland, Oregon. The annual one-day event always includes some of the best contemporary writers, and many of the best contemporary writers are queer. (We are good artists.) This year, the festival included over 100 authors participating in... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-12-22 20:00:19 UTC ]
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Waterstones and Barnes & Noble c.e.o. James Daunt has become the first trade figure to be named person of the year for the second time in The Bookseller's annual listing of the most powerful and influential people in the British book trade. Continue reading at The Bookseller
[ The Bookseller | 2019-12-13 05:14:10 UTC ]
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We look at what religion and spirituality publishers are highlighting in the first part of the new year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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Led by sales of such of powerhouse titles as Delia Owen's wildly popular novel 'Where the Crawdads Sing' on the fiction list, and Michelle Obama's memoir 'Becoming' for nonfiction, Amazon released lists of the e-tailers top selling books of 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
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Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to create and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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A reader considers public fascination with iconic and celebrity readers, including attention paid to their personal libraries and book lists. Continue reading at Book Riot
[ Book Riot | 2019-11-25 11:40:14 UTC ]
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Oneworld showcased its Spring 2020 highlights last night, as publisher Juliet Mabey toasted ten years of success. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 00:07:43 UTC ]
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The panel who picked a BBC list of 100 Novels That Shaped Our World have set out the reasons for their choices, including defending the appearance of Riders by Jilly Cooper. Continue reading at The Bookseller
[ The Bookseller | 2019-11-10 17:18:37 UTC ]
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Unbound has made four people redundant and imposed a "pause" on accepting submissions for its digital list, the company has revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 01:15:11 UTC ]
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Novels by authors including Toni Morrison, Sylvia Plath and Salman Rushdie have been recognised by the BBC in a new list of novels that have shaped the world. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 15:14:17 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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One of them, Jason Reynolds’s middle-grade novel “Look Both Ways,” is a National Book Award finalist. Continue reading at The New York Times
[ The New York Times | 2019-10-18 21:16:26 UTC ]
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More than 50 crime authors and members of the Detection Club, including Ian Rankin, Mick Herron and Val McDermid, will contribute to a HarperCollins-published title about crime writing. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 00:21:04 UTC ]
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Pavilion has scooped the long-awaited second graphic novel from Pam Smy, author and illustrator of Thornhill (David Fickling Books), the first title in a new children’s illustrated fiction list for over sevens. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 09:47:29 UTC ]
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Princeton University Press has acquired the list of UK-based natural history publisher Wild Nature Press. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 21:52:23 UTC ]
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