Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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With the Olympics postponed, you might be missing your sports fix. In case you need a taste of the thrill of victory and agony of defeat, I’ve compiled a collection of sports books to read this summer while we wait for news about the Tokyo Games. Instead of a torch, light a candle and let […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-08 08:48:16 UTC ]
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Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 09:18:39 UTC ]
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The Publishers Association has compiled a summer audio reading list for parliamentarians as it urges them to remove VAT on audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 16:39:44 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Michael Dirda is taking a vacation next month, and he’s already getting his to-be-read pile in order. Continue reading at The Washington Post
[ The Washington Post | 2020-07-01 16:17:23 UTC ]
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Grab your TBR lists. This year's roundup of Summer 2020 YA books is hot, hot, hot. Continue reading at Book Riot
[ Book Riot | 2020-06-29 10:32:00 UTC ]
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Val McDermid has revealed her 2020 “New Blood” list of hotly tipped crime-writing talent, featuring Deepa Anappara and Elizabeth Kay. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 03:04:34 UTC ]
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In tribute to the memory of George Floyd, who died at the hands of the Minneapolis police, and in support of the worldwide outcry over his death, we present this list—compiled by the comics editors at Publishers Weekly —of graphic titles about African American life and history. The titles here... Continue reading at The Millions
[ The Millions | 2020-06-16 16:00:22 UTC ]
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The story rages along, bright and scalding, illuminating three intertwined lives in contemporary India. Continue reading at The Washington Post
[ The Washington Post | 2020-06-15 05:29:42 UTC ]
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The turmoil that roiled the National Book Critics Circle last week continued throughout the weekend and into Monday morning as concerns over matters of race and privacy continue to split the organization's board of directors. As of press time, at least 13 members have resigned from the typically... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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Michelle Alexander and Ijeoma Oluo among those on list, marking first time top 10 entries are primarily titles on race issuesGeorge Floyd killing – latest US updatesBlack American authors, including Michelle Alexander and Ijeoma Oluo, have surged to the top of the latest New York Times’... Continue reading at The Guardian
[ The Guardian | 2020-06-11 18:10:43 UTC ]
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Dr. Ibram X. Kendi pointed out on Twitter last night that books about racism (including two of his own, How to Be an Antiracist and Stamped from the Beginning) are making up a significant portion of the New York Times bestseller lists. “The resistance is from the loudness of demonstrations to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-11 14:11:24 UTC ]
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The works of fiction highlighted here confront slavery, Jim Crow segregation, racial bias in the workplace, wrongful conviction and imprisonment, and police brutality. The post An Anti-Racist Fiction Reading List appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-06-11 10:00:25 UTC ]
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In tribute to the memory of George Floyd, who died at the hands of the Minneapolis police, and in support of the worldwide outcry over his death, PW’s comics editors have compiled a list of graphic titles about African American life and history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
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These recent poetry collections offer poignant narratives and snapshots of racial injustice in America. The post An Anti-Racist Poetry Reading List appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-06-08 10:00:04 UTC ]
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Many years ago, I heard a teacher of mine, the late John Gardener, once say that there are only two plots in all of literature: you go on a journey or a stranger comes to town. Or, as Stanley Elkin put it even more succinctly (in reference to science fiction), you go there or they […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-08 08:47:33 UTC ]
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The books highlighted here employ a variety of forms to unequivocally confront the injustices of slavery, Jim Crow segregation, racial bias in the workplace, wrongful conviction and imprisonment, police brutality, and the anger felt by people living under racist oppression. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
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Here at BookLife, we’ve compiled our own list of titles from self-published authors that address systemic racism and police brutality; explore African American history; or that otherwise reflect the diverse lived experiences of black individuals in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
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These recent poetry collections offer poignant narratives and snapshots of racial injustice in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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This year's Crime Writers' Association (CWA) Daggers awards multiple longlists have been announced, and feature Abir Mukherjee and Andrew Taylor appearing in two categories. Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 03:49:55 UTC ]
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