Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 12:29:19 UTC ]
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With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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The Booker Prize-winning author will serialise a new novella on the Substack newsletter publishing platform. Continue reading at BBC World
[ BBC World | 2021-09-02 16:07:25 UTC ]
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There’s something about literary sisters. Siblings offer a unique, complex, and compelling relationship for novelists to explore, so it’s no surprise that so many novels have sisters at their heart. From Jane Austen’s loveable Bennett sisters in Pride and Prejudice, and Louisa May Alcott’s... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-13 08:49:04 UTC ]
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Quentin Tarantino is making the publicity rounds to promote his new book, Once Upon a Time in Hollywood. The 400-page pulp novel is based on his 2019 movie of the same name and was released in mass-market paperback. Writing for the New York Times, Dwight Garner called the book “loose-jointed”... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-21 15:21:07 UTC ]
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Former President Barack Obama released his summer 2021 reading list and it's packed with outstanding books to pick up. Continue reading at Book Riot
[ Book Riot | 2021-07-12 11:42:22 UTC ]
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The 2021 trade campaign to mark National Poetry Day (NPD) on 7th October is spotlighting 43 new poetry books from 26 different publishers, in a year that sees more recommendations from indie presses than ever before. Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 09:29:33 UTC ]
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The top 15 bestsellers last week were all fiction, led by Quentin Tarantino’s 'Once Upon a Time In Hollywood,' which sold more than 48,000 copies in its first week on sale. Overall, unit sales increased 4% over the week ended July 4, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-08 04:00:00 UTC ]
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This surreal school year is finally over. Here are some books to get your young readers in the swing of the season. Continue reading at Wired
[ Wired | 2021-06-15 11:00:00 UTC ]
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Publisher Margaret Busby and Faber executive chair Stephen Page are among some of the publishing names recognised in this year’s Queen’s birthday honours list. Continue reading at The Bookseller
[ The Bookseller | 2021-06-12 15:00:25 UTC ]
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Unit sales of adult fiction titles jumped 28% last week over the comparable week in 2020. Seven of the top 10 overall bestsellers last week were brand-new novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-10 04:00:00 UTC ]
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Encouraging intra-community reading in diaspora, the new list is announced amid anti-Asian violence in many parts of the world. The post Asian and Pacific Islander Identity: Gold House’s New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-04 19:32:10 UTC ]
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From high school thrillers to fairy tale retellings, here are 10 Y.A. books you won’t want to miss this season. Continue reading at The New York Times
[ The New York Times | 2021-05-29 12:00:09 UTC ]
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“Yesterday’s Tomorrows,” by Mike Ashley and “Sphinxes and Obelisks,” by Mark Valentine bring together works of forgotten “genre” fiction. Continue reading at The Washington Post
[ The Washington Post | 2021-05-12 16:58:38 UTC ]
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Kris Naudus describes how the Libby library app helped restore her sanity during lockdown. Continue reading at Engadget
[ Engadget | 2021-05-03 13:30:53 UTC ]
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Selections for the African chapter of the Sustainable Development Goals Book Club include two titles in Indigenous African languages. The post The New SDG Book Club African Chapter Releases Its First Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-27 20:25:57 UTC ]
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Edinburgh-based children’s publisher Barrington Stoke's editorial director Ailsa Bathgate reflects on 12 months of awards recognition, which has seen its titles reach young readers across the board. Continue reading at The Bookseller
[ The Bookseller | 2021-04-24 16:43:12 UTC ]
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A sensational run of form for Ebury, led by the breakout illustrated hit by Charlie Mackesy, has culminated in a Publisher of the Year shortlisting—and it’s a result of a nimble reorganisation. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 11:12:07 UTC ]
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Panelists will include Zooey Deschanel, Viet Thanh Nguyen, Don Lemon, Lulu Miller, Walter Mosley, Deesha Philyaw and Meena Harris. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-12 17:34:31 UTC ]
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From the ‘The Madman’s Library’ and ‘The Best of R.A. Lafferty’ to ‘Dog-Eared’ and ‘The Cookie Chronicles’ Continue reading at The Washington Post
[ The Washington Post | 2021-04-07 13:00:00 UTC ]
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