Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
News tagged with:
#advertising partners
#third-party cookies
#sales pitch
#big impact
#bottom line
#sales team
#love/hate relationship
#paying attention
These recent poetry collections offer poignant narratives and snapshots of racial injustice in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#racial injustice
This year's Crime Writers' Association (CWA) Daggers awards multiple longlists have been announced, and feature Abir Mukherjee and Andrew Taylor appearing in two categories. Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 03:49:55 UTC ]
More news stories like this | News stories tagged with:
#cwa daggers
#crime writers
Readers are reaching for “White Fragility” and “How to Be an Antiracist,” among other titles. Continue reading at The Washington Post
[ The Washington Post | 2020-06-04 10:01:51 UTC ]
More news stories like this | News stories tagged with:
#white fragility
A list of recommended titles focused on the issues surrounding white supremacy and institutional racism, police brutality, mass incarceration, and anti-racist political activism. The post An Anti-Racist Reading List appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-06-04 10:00:41 UTC ]
More news stories like this | News stories tagged with:
#institutional racism
#police brutality
#mass incarceration
'PW' editors recommend recent books about some of the many issues at play in America today, including police brutality, institutional racism, activism, and what it's like to be black in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#america today
#institutional racism
A Murdoch media exclusive about China covering up the origin of Covid-19 appears to be based on an unclassified US state department reference paper It was touted as a world exclusive – a “bombshell dossier” that exposed China’s “batty science” and backed up Donald Trump and US claims that... Continue reading at The Guardian
[ The Guardian | 2020-05-26 09:08:59 UTC ]
More news stories like this | News stories tagged with:
#world exclusive
#rupert murdoch
#sydney tabloid
#daily telegraph
#news corp
Newspaper publisher Lee Enterprises, Inc. received notice from the New York Stock Exchange last week that it is not in Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-20 15:03:52 UTC ]
More news stories like this |
We've got suggestions for classics to rediscover, what to read if your brother is driving you nuts, plus ideas to help you process this whole Covid situation. Continue reading at Wired
[ Wired | 2020-05-20 12:00:00 UTC ]
More news stories like this |
For the week ending 9th May, Sally Rooney’s Normal People punted into the Bookstat e-book number one, climbing one place to leapfrog Andrew Mayne’s The Girl Beneath the Sea. Continue reading at The Bookseller
[ The Bookseller | 2020-05-16 12:06:19 UTC ]
More news stories like this | News stories tagged with:
#sally rooney
#girl beneath
#e-book
Emily St. John Mandel, Susan Orlean, T.C Boyle, Marlon James and others share apocalypse reading picks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-13 18:56:28 UTC ]
More news stories like this | News stories tagged with:
#emily st
#john mandel
#susan orlean
#marlon james
Reading is a natural act of social distancing, though that hasn’t always been so. Continue reading at The Washington Post
[ The Washington Post | 2020-05-09 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading lists
#social distancing
The title of a new biography of the Duke and Duchess of Sussex, reportedly written with the couple's co-operation, has been revealed as Finding Freedom. Continue reading at The Bookseller
[ The Bookseller | 2020-05-03 16:33:59 UTC ]
More news stories like this | News stories tagged with:
#finding freedom
'Concerned about future solvency as a consequence of supply chain interruption,' British publishers appeal to the UK government for swift financial aid. The post UK’s Publishers Association Makes a Five-Point List of Requests appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-28 15:40:50 UTC ]
More news stories like this | News stories tagged with:
#uk government
#post uk
#publishers association
Publisher reaches settlement with Scott Morrison’s adviser Nico Louw. Asked whether senior political figures were among those sent the memoir, CEO says, ‘How senior do you want?’ Some of the biggest names in politics will be drawn into the controversy over pirating of Malcolm Turnbull’s... Continue reading at The Guardian
[ The Guardian | 2020-04-22 04:05:30 UTC ]
More news stories like this | News stories tagged with:
#book tells
#scott morrison
#malcolm turnbull
#biggest names
#bigger picture
#government officials
#book publisher
Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
More news stories like this | News stories tagged with:
#creative process
#nat geo
#screen sizes
Recently, I threw out the first 60 pages of the novel I am currently working on. I had been determined to challenge myself by writing in the third person—I had spent the last ten years working on my first novel in the first person and I thought I was ready for something new and difficult. […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-21 08:48:34 UTC ]
More news stories like this | News stories tagged with:
#first novel
The American Library Association has released its annual list of the most frequently challenged books, and while Harry Potter (and the Order of the Godless Friends) and The Handmaid’s Tale (hold on now, you’re saying this is a dys-topia?) managed to squeak into the top ten, the other eight on... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-20 13:59:19 UTC ]
More news stories like this | News stories tagged with:
#annual list
#top ten
#library association
For the week ending 4th April, it was all change in the Bookstat e-book top 10, as nine new entries rushed in. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:02:27 UTC ]
More news stories like this | News stories tagged with:
#e-book
Dean Koontz's The Eyes of Darkness was leapfrogged by Nicola May’s The Corner Shop in Cockleberry Bay for the Bookstat e-book number one. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 08:29:54 UTC ]
More news stories like this | News stories tagged with:
#dean koontz
#sthe eyes