Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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A retelling of “The Great Gatsby,” a healer fighting for her freedom and more: Here are 13 upcoming Y.A. titles you won’t want to miss this spring. Continue reading at The New York Times
[ The New York Times | 2021-02-25 23:34:23 UTC ]
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A Texas high school parent is attempting to remove STAMPED: RACISM, ANTIRACISM, AND YOU from the school's reading list. Continue reading at Book Riot
[ Book Riot | 2021-02-03 14:58:45 UTC ]
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In 1972, Tom Wolfe famously described a handful of writerly techniques that were catching on among his peers, in what was then called the New Journalism movement. The goal was to write nonfiction as immersive and transporting as the best novels, by focusing on richly descriptive scenes, verbatim... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-29 09:49:33 UTC ]
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Two upcoming books on Amazon’s bestseller list within hours after the resounding delivery of her poem at the swearing-inAmanda Gorman’s star continued its remarkable climb Thursday following the presidential laureate’s resounding delivery of her poem during the US presidential... Continue reading at The Guardian
[ The Guardian | 2021-01-22 19:09:20 UTC ]
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Flipped eye publishing is marking its 20th anniversary this year with a digital bookshop tour, a nationwide hunt for a young editor and a 2021 list including work from Warsan Shire and José Eduardo Agualusa. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 07:31:59 UTC ]
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'In the last year, we've really seen the importance of reliable digital products' amid the constraints of the pandemic, says David Clark. The post Oxford University Press Puts Its Full ‘World Classics’ List Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-15 21:53:45 UTC ]
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Today, Haruki Murakami celebrates his 72nd birthday—and we’re celebrating by diving into his recorded interviews. Murakami rarely gives interviews, but the ones he does are packed with insight into how he approaches the writing process. His memoir What I Talk About When I Talk About Running digs... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-12 18:27:48 UTC ]
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These eight reading list apps can help you stay organized and focused on your reading goals throughout 2021. Continue reading at Book Riot
[ Book Riot | 2021-01-08 11:40:00 UTC ]
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The perfect books to add even more depth to Wonder Woman -- read these as you watch Wonder Woman 1984, including Wonder Woman: Warbringer by Leigh Bardugo. Continue reading at Book Riot
[ Book Riot | 2021-01-08 11:38:00 UTC ]
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Over 400 HUNDRED books, so you can read like Rory Gilmore (or other Gilmore Girls characters). Find your Rory Gilmore reading list here, including books like Daughter of Fortune by Isabel Allende. Continue reading at Book Riot
[ Book Riot | 2021-01-08 11:32:00 UTC ]
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Electronic music publisher Velocity Press has revealed details of its 2021 list including an oral history of drum & bass records and its first novel. Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 08:08:23 UTC ]
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Bloomsbury founder and chief executive Nigel Newton and former Children's Laureate Anthony Browne have been awarded CBEs for services to the publishing industry and to literature respectively in the New Year's Honours list. Continue reading at The Bookseller
[ The Bookseller | 2020-12-30 02:25:11 UTC ]
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Mariah Carey's list of 'essential 2020 reading' includes a host of books by Black authors, along with the pop diva's own bestselling recent memoir. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-12-01 18:44:49 UTC ]
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The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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During an interview with The Washington Post, Obama revealed the books that shaped his public service and leadership. Continue reading at The Washington Post
[ The Washington Post | 2020-11-24 14:00:41 UTC ]
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The nonfiction prize went to Les Payne and Tamara Payne for “The Dead Are Arising: The Life of Malcolm X.” The crime novelist Walter Mosley received a lifetime achievement award. Continue reading at The New York Times
[ The New York Times | 2020-11-19 02:32:00 UTC ]
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Bath bookshop Toppings & Company is to move to a listed Georgian building, and will begin expansion building works next year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-08 18:39:07 UTC ]
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A new annual initiative celebrating the best of bookselling in the UK and Ireland sees 29 Bookshop Heroes hailed for their efforts in reaching readers with books—and beyond. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 23:21:06 UTC ]
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Orion has hired Aria’s Rhea Kurien as editorial director to lead a dynamic growth strategy for its digital imprint Orion Dash. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 10:17:27 UTC ]
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Lit in Colour, the publisher’s partnership with the Runnymede Trust, hopes to redress imbalances in English literature coursesThe book publisher Penguin Random House has teamed up with the thinktank the Runnymede Trust to boost diversity in reading lists in schools.The partnership – Lit in... Continue reading at The Guardian
[ The Guardian | 2020-10-24 16:11:09 UTC ]
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