Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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The Department for Education is in consultation with education publishers with a view to introducing a quality assurance or kitemark scheme which would rate teaching resources going into UK schools, The Bookseller can reveal. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Ebury Press has acquired a "witty and moving" debut by Amy Jones, writer and video producer at The Pool, as part of a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2018-09-01 00:00:00 UTC ]
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Five years after its launch as a regional press specializing in nonfiction books about the industrial Midwest, Belt Publishing is growing rapidly and diversifying its list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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The author, filmmaker, and restaurateur Zhang Jiajia climbs the charts by cross-platforming his own works, while summertime reading lists for students bolster the classics. The post China Bestsellers for July: Entrepreneurism and School Reading Lists Boost Sales appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-31 00:00:00 UTC ]
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John McCain's book “The Restless Wave” appeared on bestseller lists following the Arizona senator's death on Saturday. The book, which was released in May by Simon & Schuster, was ranked No. 2 on Amazon's list of bestselling books, and No. 3 on the Barnes & Noble website as of Monday... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-27 00:00:00 UTC ]
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Former President Obama has shared his summer reading list, and it shows a drive toward understanding and empathy. Obama posted some of his book recommendations on Facebook on Sunday. The former president praised five books he's enjoyed in the last months, including a novel by a Canadian literary... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-20 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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Chimamanda Ngozi Adichie, Nelson Mandela and Ben Rhodes are among the authors featured on Barack Obama's summer reading list ahead of his trip to Africa. Continue reading at The Bookseller
[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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The Authors Guild releases a letter sent to the president of a South Carolina police association: 'Attempts at censorship by law enforcement organizations cannot be tolerated in a democracy.' The post Authors Guild Demands South Carolina Police Cease Pressure on School About Reading List... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-14 00:00:00 UTC ]
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Trapeze is publishing a guide to making better lists from the author of L’art de la Simplicite, Dominique Loreau. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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'The Hate U Give' by Angie Thomas and 'All American Boys' by Jason Reynolds and Brendan Kiely have been challenged on a high school summer reading list by police and other supporters. The post YA Novels Prompt Police Objections to Summer Reading List in South Carolina appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
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Christopher MacLehose, rehoused in the Hachette empire with his eponymous list, reflects on the pros and cons of big-business publishing and the health of the market for translated fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-06-28 00:00:00 UTC ]
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Former President Obama is out of office but he’s keeping up on politics and social issues with the books he’s reading. Obama shared a list of books he's been reading on Facebook on Saturday. The list is long on intellectual nonfiction and short on anything that could be described as a beach read.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
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Digital publisher Pottermore has been ranked number 13 in the latest Sunday Times HSBC International Track 200, an annual listing ranking Britain’s mid-market private companies with the fastest-growing international sales. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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The endorsement of a Chinese actor powers Yu Hua's 'To Live' to the top of China's April fiction charts, when fellow celebrities spread the word and young readers hear the call. The post April 2018 Bestseller Lists From China: Young Readers Cheer a Celebrity-Powered World Book Day appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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Stephen King, a man who is no stranger to the top of any bestseller list, saw 'The Outsider,' his latest, take the #1 spot in Apple's iBooks store last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-29 00:00:00 UTC ]
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Let us know you want to keep hearing from us! Yesterday, on 23rd May, we sent an email to all those who have signed up for newsletters and other communications asking you to update your email preferences and read our new privacy policy. In order to comply with new data regulations, after 25th... Continue reading at The Bookseller
[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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Chart-topping chef and food writer Jamie Oliver has fallen off the Sunday Times Rich List for the first time in eight years. Continue reading at The Bookseller
[ The Bookseller | 2018-05-15 00:00:00 UTC ]
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Swiss author Joël Dicker returned to the French fiction bestseller list in March, landing in the top spot with The Disappearance of Stephanie Mailer, a thriller set in the Hamptons in the 1990s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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Sharjah publishing house Kalimat will later this month launch the first Arabic language translations of two books by Chimamanda Ngozi Adichie, including her title Dear Ijeawele, or a Feminist Manifesto in Fifteen Suggestions. Continue reading at The Bookseller
[ The Bookseller | 2018-04-16 00:00:00 UTC ]
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