Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
News tagged with:
#advertising partners
#third-party cookies
#sales pitch
#big impact
#bottom line
#sales team
#love/hate relationship
#paying attention
The ALA's annual State of America's Libraries report, released on Monday, saw books by Jay Asher and Sherman Alexie land at the top of the ALA Office for Intellectual Freedom's Top Ten Most Challenged Books of 2017 list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jay asher
#top ten
#challenged books
#libraries report
The first ever FutureBook 40 list of UK book industry innovators, sponsored by Kortext, is here. Continue reading at The Bookseller
[ The Bookseller | 2018-04-07 00:00:00 UTC ]
More news stories like this |
A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust suit
The Booker Prize Foundation has reversed its controversial decision on how to list Wu Ming-Yi’s nationality on its website following a row over the situation. Continue reading at The Bookseller
[ The Bookseller | 2018-04-05 00:00:00 UTC ]
More news stories like this |
Former Carlton Books m.d. Jim Greenhough has been retained by Danish publisher Flying V Books to launch a programme of music titles in 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#carlton books
Time-honored classics from Jules Verne, Charlotte Bronte, Helen Keller, Nikolai Ostrovsky, and Isaac Asimov vied with the endlessly popular Japanese writer Keigo Higashino in China's February bestseller lists. The post February 2018 Bestseller Lists from China: Classical Consistency appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charlotte bronte
Booksellers Amazon, W H Smith, Waterstones and Foyles have become the subject of a Hope not hate campaign, which has accused them of listing far-right books for sale. Continue reading at The Bookseller
[ The Bookseller | 2018-03-22 00:00:00 UTC ]
More news stories like this |
In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller lists
#book market
Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing list
#digital publisher
#instagram account
#nbc sports
#produce content
#female executives
#sports world
Austin Barnes pulled up a chair beside Yasmani Grandal’s locker on Friday morning. They are united but divided, competitors aligned as a duo, and so they swapped strategy on receiving and framing and blocking. At one point, Grandal hopped up to pantomime a peg to second base. Barnes rose from his... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#impressive list
#friday morning
Remember the days when Facebook's News Feed was full of listicles from the likes of BuzzFeed? A new feature from the social network has them poised to return, but from your friends and family, not from publishers. Facebook Tuesday began rolling out Lists, which enables users to create and share... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#enables users
In 2017, the bestselling books in Germany show that readers are interested in translated fiction and thrillers. Nonfiction bestseller lists included more German authors than foreign authors. The post 2017 Bestselling Books in Germany: Translations Top the Fiction List appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#germany show
#fiction list
#bestselling books
#translated fiction
#german authors
#foreign authors
T-Mobile US CEO John Legere wants to sell his New York penthouse for $22 million. The four-bedroom, four-bathroom apartment in Manhattan's Lincoln Square neighborhood has a view of Central Park and was originally owned by newspaper publisher William Randolph Hearst, according to the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$22 million
#central park
#$18 million
Agent Charlie Olsen has collected more than 400 signatures on a letter appealing to the 'New York Times' to restore the graphic bestseller lists that were eliminated last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
More news stories like this |
Octopus has appointed Claudia Connal as publishing director to head up a new strand of narrative non-fiction within the business. Continue reading at The Bookseller
[ The Bookseller | 2018-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#narrative non-fiction
Eric Vuillard’s Goncourt Prize–winner The Agenda, a historical novel about the Nazi annexation of Austria, remained at #1 in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
More news stories like this |
Michael Wolff's 'Fire and Fury' remained the top seller in Apple's iBooks store for the week ended January 14, 2018, even though the uproar surrounding the White House exposé finally died down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#michael wolff
#top seller
#ibooks store
John Grisham's 'Camino Island' topped the iBook's bestsellers fiction list in 2017, J.D. Vance took the top honor in nonfiction for 'Hillbilly Elegy', and Mark Manson had the top-selling audiobook, 'The Subtle Art of Not Giving a F*ck.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john grisham
#camino island
#top honor
#hillbilly elegy
#mark manson
#subtle art
#*ck
A bad year has landed Under Armour’s Kevin Plank on a “Worst CEOs in America” list. Plank joins the heads of IBM, Macy’s, Sears, Twitter, Ford Motor Co. and others on a 20-worst list compiled by financial news website 24/7 Wall St. The online publisher looked at stock price changes, earnings,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2017-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bad year
#stock price
This month, Chinese bestseller lists from OpenBook and Trajectory show some literary fiction highlights, as well as interest in books on current affairs. The post November 2017 Bestseller Lists from China: Literature and Current Affairs in the Spotlight appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spotlight appeared
#current affairs