Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Four Amazon Publishing titles, which drew poor BookScan print sales numbers, are among the top 20 fiction bestsellers on the latest iteration of the e-tailer's new weekly bestseller list, bolstered by sales in non-print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
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If you are worried your beach reads might be a little too easy this summer, Gates has some more heady suggestions for you. As one of the world’s top philanthropists, perhaps it makes sense that Bill Gates is treating beach reading like an intellectual cause: Each year, he offers up his list of... Continue reading at Fast Company
[ Fast Company | 2017-05-22 00:00:00 UTC ]
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The new feature, called Amazon Charts, includes two weekly lists. One details the retailer's top 20 titles sold (across all of its platforms), and the other highlights the 20 most read (or listened to) books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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Canelo has bought two “major” novels for its 2017 list including a debut thriller about a child abduction and a story about a woman whose struggle to conceive leads her to accept an “unconventional offer”. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Three children's authors have been featured on the annual Sunday Times Rich List for the first time. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Once upon a time, in 1983 to be precise, a small U.K. literary journal published a list of what it considered the 20 best novelists in Britain under the age of 40. Lists like Granta’s Best Young British Novelists are now so commonplace—from the New Yorker’s decennial 20 under 40 list to the... Continue reading at Slate
[ Slate | 2017-04-27 00:00:00 UTC ]
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The US is in crisis - what about its literature? Michelle Dean reports on the list of American writers to watch this decade, which is as diverse as the country itselfThe 2017 list in fullIt is a strange time to be making declarations about the nature of American writing. The country’s not... Continue reading at The Guardian
[ The Guardian | 2017-04-26 00:00:00 UTC ]
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Once a decade, Granta picks the most-promising authors under 40 in the US and UK. Here are the 21 young American writers to watch this decadeThe age of anxiety: what does Granta’s list say about America?Jesse Ball, 38, was born in New York and has published six novels, a number of poetry and... Continue reading at The Guardian
[ The Guardian | 2017-04-26 00:00:00 UTC ]
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Chicken House has accepted a blind pre-empt from Spanish publisher Roco for Witchborn, a teen fantasy novel by first-time author Nicholas Bowling. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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This year's Baileys Prize hopefuls include one debut novelist and a previous winner. Continue reading at BBC News
[ BBC News | 2017-04-03 00:00:00 UTC ]
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Historian Timothy Snyder’s On Tyranny, which offers lessons on resisting repressive rule, provokes fake book listing that repeats slogan seen on pro-Putin posters Publishers believe that Russian individuals are behind the creation of an fake book parodying a self-styled manual for resisting US... Continue reading at The Guardian
[ The Guardian | 2017-03-29 00:00:00 UTC ]
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Historian Timothy Snyder’s On Tyranny, which offers lessons on resisting repressive rule, has sales blurb rewritten to repeat slogan seen on pro-Putin posters Publishers believe that Russian hackers are behind an attack on the Amazon page for a self-styled manual for resisting US president... Continue reading at The Guardian
[ The Guardian | 2017-03-29 00:00:00 UTC ]
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Orion Non-fiction will be relaunched as Seven Dials in September, with a remit to increase its global profile. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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A joke book "written'' by a conservative author and filled with blank pages in a dig at Democrats is the top selling book on Amazon. Continue reading at Stuff
[ Stuff | 2017-03-11 00:00:00 UTC ]
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Everything President Trump has tweeted (and what it was about) March 3, 2017, 12:16 p.m. His tweets have the power to shape international relations, send stock prices up - or down - and galvanize the American public. We're watching how Donald Trump is using this platform of unfettered... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-04 00:00:00 UTC ]
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Taipei International Book Exhibition (TIBE) chairman James Chao says “The Taiwanese Book market is in crisis,” due to rival forms of entertainment, including Facebook. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Publishers expressed dismay, confusion and surprise at the 'New York Times' decision to eliminate some bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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As part of its effort to revamp its coverage of publishing, the 'New York Times' has eliminated a number of bestsellers lists, among them graphic novels/manga and mass market paperback lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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The late art critic John Berger's Ways of Seeing (Penguin Modern Classics), first published in 1972, Edward Said’s 1978 study Orientalism (also Penguin Modern Classics) and Germaine Greer’s 1970 feminist study The Female Eunuch (Harper Perennial Modern Classics) are among the list of the 20... Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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Revell, a division of Bethany Publishing Group, signed a multi-book deal with novelist Dekker as part of an expansion plan for suspense titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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