Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Educational publishers in South Africa are meeting with the National Department of Basic Education this week in a bid to allay fears over a potential move towards state publishing that trade figures believe would “totally decimate” the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-02-08 00:00:00 UTC ]
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The crime and thriller genre has dominated loans from UK public libraries last year according to data released by Public Lending Right. Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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Penguin Random House has acquired a skin, food and lifestyle book by Wendy Rowe, a "world-renowned beauty expert" and Burberry's artistic consultant. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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Bestseller lists from France, Italy, and Sweden, where Svetlana Alexievich was the #1 nonfiction title in December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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After years of writing about radicalization and terrorism in the Middle East, Arab authors are now in the spotlight in France as readers try to understand the recent Paris attacks. The post French Readers Put Arab Authors on the Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
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The heavily annotated reissue of Adolf Hitler’s propaganda work Mein Kampf has become an instant bestseller in Germany. Continue reading at The Bookseller
[ The Bookseller | 2016-01-14 00:00:00 UTC ]
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Annotated version of Adolf Hitler’s opus, which ‘unmasks his false allegations, whitewashing and outright lies’, will debut at 20 on non-fiction chart after publishers received 15,000 orders A new critical edition of Mein Kampf is set to make its debut on German bestseller lists this weekend,... Continue reading at The Guardian
[ The Guardian | 2016-01-13 00:00:00 UTC ]
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The Hodder Education Group has bought Pearson's list of textbooks for primary and secondary schools in Singapore. Continue reading at The Bookseller
[ The Bookseller | 2016-01-09 00:00:00 UTC ]
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An all-male list of nominees for the France's Grand Prix d’Angoulême has sparked outrage and a boycott. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Debut novelists Laura Barnett, Claire Fuller and Ruth Ware have been chosen for the latest Richard & Judy Book Club promotion, exclusive to W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2016-01-01 00:00:00 UTC ]
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It’s been nearly a year since 'The Girl on the Train' came out, but it's still dominating the charts. Holiday season sales boosted Paul Hawkins' novel back to the top of the iBooks bestsellers list for the week ended December 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-29 00:00:00 UTC ]
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For a long time, Der Spiegel published the only German bestseller list. Now, Bild and Amazon are cooperating to bring a new player to the game. The post Bild and Amazon Cooperate on New German Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-16 00:00:00 UTC ]
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Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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A number of different authors topped bestsellers lists around the world at the end of October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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The Reading Agency has responded to criticism about the lack of ethnic diversity among authors chosen for the World Book Night 2016 list, saying it is a “great shame” that there are no Black, Asian and Minority Ethnic (BAME) writers included. Continue reading at The Bookseller
[ The Bookseller | 2015-11-26 00:00:00 UTC ]
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World Book Night 2016 has announced the 15 titles it will be giving away next April, including titles from authors Matt Haig, Jonathan Coe and Carol Ann Duffy. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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British Library Publishing is launching a children’s list, starting in March 2016 with two activity books in a series entitled My Book of Stories. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Several poets including Tyler Knott Gregson have transitioned from Tumblr to bestseller lists, selling hundreds of thousand of books in the process. The post Poets Move from Tumblr to the Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
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Among the the authors set to appear at BookCon 2016 are 'Bridesmaid' star Chris O'Dowd along with his co-author, Nick V. Murphy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-09 00:00:00 UTC ]
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