Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
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Penguin Press is reviving a Penguin Poetry list, headed up by a full time poetry editor. Donald Futers, who joined Penguin in 2012, will become editor of the list, with Claudia Rankine's Citizen: An American Lyric becoming his first acquisition. Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Pierre Omidyar, the eBay founder who lives in Honolulu, saw his ranking on Forbes magazine's list of the world's richest people slip this year, while Larry Ellison, the billionaire executive chairman and chief technology officer of Oracle Corp. who owns the island of Lanai in Hawaii, held on to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-03-03 00:00:00 UTC ]
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Roald Dahl’s Charlie and the Chocolate Factory (Puffin) is the book parents most think their children should read before the age of 16, according to a survey from supermarket Sainsbury's. Sainsbury’s asked 2,000 parents which 50 books children should read by the time they are 16 to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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Minneapolis-based Lerner Publishing Group has acquired nearly 100 Egmont USA titles, following Egmont’s decision to close its US office. Lerner said it has published Egmont’s remaining US assets, including books by Ilsa J Bick, Patrick Jennings, Jon and Pamela Voelkel, Lex Thomas and Len... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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A book about the evolution of genitals is shortlisted for this year's Diagram Prize for the oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-02-27 00:00:00 UTC ]
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'Tidying Up,' which gives readers a one-time solution to de-cluttering their home, has been a mainstay on bestseller lists since its publication. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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'Tidying Up,' which gives readers a one-time solution to de-cluttering their home, has been a mainstay on bestseller lists since its publication. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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Bloomsbury Academic is to stop signing new book projects in politics, international relations and sociology. The publisher has written to its authors in the field, saying: "We're very proud of the work we've published in these areas since 2008 but have decided to focus our publishing energies... Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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Pan Macmillan has acquired the first titles for its new sports list. Non-fiction Publisher Robin Harvie acquired UK and Commonwealth rights to Daniel Friebe’s The Best There Never Was from David Luxton Associates. Friebe’s book will be the “definitive” biography of Jan Ullrich, who alongside... Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
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'ABLES' is appearing on Barnes & Noble and Amazon bestseller lists already but isn't being published until May. It follows teenager Phillip, who attends a school for those with special powers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-21 00:00:00 UTC ]
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Voltaire’s Treatise on Tolerance is a bestseller again in France 200 years after its publication as people try to understand the Charlie Hebdo murders. The post In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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As shown by the title, Novak's book for kids contains no illustrations but instead includes funny words that reviews say are sure to get kids giggling. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-06 00:00:00 UTC ]
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North Carolina is home to a growing number of independent presses that publish in diverse subjects and categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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As the cultural debate over the film American Sniper continues to swirl, the book on which it is based held the top three spots on the print bestseller list last week, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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'Light' came out months ago but is holding its own on bestseller lists among newer releases such as 'The Girl on the Train' by Paula Hawkins. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-29 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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John Murray Publishers is to launch a new list this year, focussing on “fresh and distinctive writing” and books that “provoke and entertain”. JM Originals will publish its first two titles in July, and is today opening a competition to the public to launch the covers for the books. The list... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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