Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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The ability of YouTube personalities to capture readers is writ large if you look at this week’s bestseller list. Three books by YouTube dynamos landed in the top 20 on Publishers Weekly's current overall bestseller list, powered by Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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David Lagercratz's addition to Stieg Larsson's bestselling Millennium trilogy is a bestseller in France, Sweden, and Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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YA author Louise O’Neill is moving to Quercus’ adult imprint with her editor Niamh Mulvey, who took on the role of senior commissioning editor of the adult list last month. Mulvey signed world rights to two more books from O’Neill in a “significant deal” with Rachel Conway of Georgina Capel... Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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Two Hoots!, a new illustrated imprint led by Suzanne Carnell, picture book publisher at Macmillan Children’s Books, will release its first book in March 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Ex-News of the World chief executive says it ‘feels good to be home’ following appointment as head of Rupert Murdoch’s UK publishing arm Good morning,It is a privilege to be back and many thanks for the warm welcome. Related: Rebekah Brooks' return confirmed as Tony Gallagher is named Sun editor... Continue reading at The Guardian
[ The Guardian | 2015-09-07 00:00:00 UTC ]
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The German digital literary scene boasts a new bestseller list: the Tolino Ebook Bestseller List. Tolino, a German bookseller alliance, is Germany’s counterpart to Amazon. The post Move Over, Kindle Charts: Tolino Launches Ebook Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
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Fansite True to You announces that the book will be published by PenguinMorrissey may have had a troubled couple of years, with health issues forcing the cancellation of gigs, but as he pointed out on the Smiths’ third single, “the devil will find work for idle hands to do” – and in this case,... Continue reading at The Guardian
[ The Guardian | 2015-08-23 00:00:00 UTC ]
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An insomniac rabbit is the hero of a book which has become a surprise best seller. Continue reading at Stuff
[ Stuff | 2015-08-17 00:00:00 UTC ]
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President Barack Obama is on Martha's Vineyard for his annual two-week summer holiday, and the White House has released his reading list. Continue reading at Stuff
[ Stuff | 2015-08-16 00:00:00 UTC ]
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Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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Will Evans, publisher of Deep Vellum Press, discusses building a translation publishing house from scratch with help of mentors and the Frankfurt Book Fair. The post Mentors, Frankfurt and Building a Translation List from Scratch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-06 00:00:00 UTC ]
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Pan Macmillan has made four “major” acquisitions as part of a “significant investment” in its business and popular science lists. Non-fiction publisher Robin Harvie bought UK and Commonwealth rights excluding Canada to The Storyteller’s Secret by Carmine Gallo from SMP. Gallo is the author of... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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Sen. Ted Cruz's memoir "A Time for Truth: Reigniting the Promise of America" has sold 12,000 copies, reports Time magazine, and is ranked at No. 16 on Amazon's list of bestselling books. Readers interested in the Texas Republican's autobiography can find it at most bookstores, but there's one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-15 00:00:00 UTC ]
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The New York Times on Monday defended its decision to exclude Republican presidential candidate Ted Cruz's book "A Time for Truth" from its bestseller list after discovering "strategic bulk purchases," though it did not offer any further details behind the decision."The Times's best-seller lists... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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He sold more books than almost everyone else on the bestseller list. But the New York Times smelled a rat. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2015-07-11 00:00:00 UTC ]
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HarperCollins has countered claims by the 'New York Times' that Ted Cruz's 'A Time for Truth' was excluded from its latest bestseller list because of bulk purchases. The book is currently #4 on PW's adult hardcover nonfiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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High-volume romance readers are "reading Scribd out of house and home," and undermining the ebook subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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