Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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HarperCollins has countered claims by the 'New York Times' that Ted Cruz's 'A Time for Truth' was excluded from its latest bestseller list because of bulk purchases. The book is currently #4 on PW's adult hardcover nonfiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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High-volume romance readers are "reading Scribd out of house and home," and undermining the ebook subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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Passwords are, by many accounts, quickly going the way of the dodo. And while many sites now allow users to log in via social media, they're not always a viable option. That's why (as an alternative to logging in via Facebook or Twitter) blog-publish... Continue reading at Engadget
[ Engadget | 2015-06-30 00:00:00 UTC ]
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The book sold more than 350,000 copies in just three days on sale, according to Nielsen BookScan, which records roughly 80% of print units. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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Penguin Random House Children’s is adding books by Noel Streatfeild, Erich Kastner and Anne Fine to its A Puffin Book list of classic children’s titles. PRH launched A Puffin Book last year to replace Puffin Modern Classics and is adding 20 further titles to the list in July. Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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There's no question that Amazon is hurting independent bookstores. It's hard to compete with the convenience of quick shipping. If you live in the UK, though, a Chrome extension uses the online retailer's listings to give you a local option during th... Continue reading at Engadget
[ Engadget | 2015-06-06 00:00:00 UTC ]
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Pre-orders of E L James’ new Fifty Shades of Grey novel, Grey (Arrow), have leapt to the top of retailers' bestseller charts in both physical and digital formats. The novel, which will be released on 18th June, will tell the story of Fifty Shades of Grey from the point of view of Christian... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Among the many ways for a business to raise capital these days, sending a drunken e-mail to Anthony Bourdain probably isn't the most fruitful strategy. But it worked for Roads & Kingdoms, a burgeoning web magazine offering an eclectic mix of food, politics, and travel fare."It was like a... Continue reading at Advertising Age
[ Advertising Age | 2015-05-27 00:00:00 UTC ]
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Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond. But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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'The Girl on the Train' by Paula Hawkins was, once again, the #1 title on Apple’s bestseller list. 'Luckiest Girl Alive' by Jessica Knoll, released May 12, debuted on the chart at #2, for the week ended May 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-20 00:00:00 UTC ]
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'Clinton Cash' and 'Selfish' both landed in the top 15 adult nonfiction bestsellers, according to data released by Nielsen BookScan on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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Alma Books is launching a children’s and YA list of classic and translated titles and is hiring illustrators such as Axel Scheffler and Chris Mould. Alessandro Gallenzi, co-publisher at Alma, will launch 10 titles this September and 25 next year under the Alma imprint, and says the list is a... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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Japanese novelist is joined by Nigeria’s Chimamanda Ngozi Adichie in famous ranking of the people ‘shaping the future’Japanese novelist Haruki Murakami has been named one of the world’s 100 most influential people by Time magazine, backed by Yoko Ono as “a valuable voice for peace” as Japan’s... Continue reading at The Guardian
[ The Guardian | 2015-04-17 00:00:00 UTC ]
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A picture book about two male penguins raising a baby penguin again features on a list of books to have received the most complaints from library users. Continue reading at BBC News
[ BBC News | 2015-04-13 00:00:00 UTC ]
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The Boston-based press is positioning itself for growth with two new senior editors, one in New York City and one in Chicago, who will help it increase its list from 35 to 45 titles a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Surge in popularity of genre attributed to ‘anti-stress’ benefits and nostalgiaThe bestselling title on Amazon in the US right now is not Harper Lee’s hugely anticipated second novel, Go Set a Watchman, or George RR Martin’s Song of Ice and Fire fantasy series, or even Zoella’s much-mocked but... Continue reading at The Guardian
[ The Guardian | 2015-04-05 00:00:00 UTC ]
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'Yes' was released almost six months ago but it's still holding steady on multiple bestseller lists. Poehler starred on the NBC sitcom 'Parks and Recreation' as well as 'Saturday Night Live' and films such as 'Anchorman 2' and 'The Secret World of Arrietty.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-03 00:00:00 UTC ]
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'Yes' was released almost six months ago but it's still holding steady on multiple bestseller lists. Poehler starred on the NBC sitcom 'Parks and Recreation' as well as 'Saturday Night Live' and films such as 'Anchorman 2' and 'The Secret World of Arrietty.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-03 00:00:00 UTC ]
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'Becoming Steve Jobs,' Brent Schlender and Rick Tetzeli’s biography of the late Apple CEO, rose from the #8 spot to the #2 spot on Apple’s bestseller list for the week ended March 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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Authors representing 10 countries — 6 countries for the first time — are included on the shortlist for the Man Booker International Prize. The post Man Booker International Prize 2015 Finalist’s List Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
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