Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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James Patterson and Marshall Karp's "NYPD Red 2," and "Shadow Spell," by Nora Roberts, were new to the top ten on Apple's iBooks bestseller list for the week ended March 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
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Igloo books will this May launch an education list for supermarkets and mass market retailers to... Continue reading at The Bookseller
[ The Bookseller | 2014-03-27 00:00:00 UTC ]
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Stripes Publishing, part of Little Tiger Press, is expanding its reach in the YA market with a... Continue reading at The Bookseller
[ The Bookseller | 2014-03-14 00:00:00 UTC ]
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'Outside counsel advised our marketing team to use Result Source,' Mars Hill Church said of Pastor Mark Driscoll's decision to pay a marketing company to ensure his book was a bestseller. 'While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
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Carolyn Kellogg reports in the Los Angeles Times about how ResultSource Inc. was able, through clever machinations, to generate a #1 New York Times bestseller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-11 00:00:00 UTC ]
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Mark Driscoll reportedly paid the firm ResultSource Inc. hundreds of thousands of dollars to secure a place on the NYT bestseller list for his book. It's only the latest story of companies who will work to ensure a book makes it onto a bestseller list. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
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Igloo Books aims to up its adult non-fiction output by 40% over the course of 2014. The... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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For the second week in a row, Marcus Luttrell and Patrick Robinson's "Lone Survivor" was the top selling book on Apple's iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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Harry Potter author JK Rowling tops a new list of children's favourite books which is dominated by titles that have been made into films. Continue reading at BBC News
[ BBC News | 2014-01-16 00:00:00 UTC ]
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Has the permissiveness of the society, booksellers and publishers empowered the curious to turn cheap ebook editions of Mein Kampf into unfortunate bestsellers? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
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PW has compiled a list of the children's books and galleys being given away at this year's Winter Institute, along with the buzz about why specific authors are attending. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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An analysis of the year's bestselling books reveals the clout big publishers have, how fast bestsellers rotate out, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Nook is selling 100 of 2013's most popular books for only 99p for a new promotion.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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Top off your last-minute holiday shopping list with these four fabulous picture books for young readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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If you're struggling with your holiday gift list, we have you cover-to-covered with our photo book holiday gift guide. Continue reading at Wired
[ Wired | 2013-12-16 00:00:00 UTC ]
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Jonah Peretti, BuzzFeed Photo: Jeremy Goldberg A few years back, Peretti produced something that went viral. He challenged himself to do it again. And he did. Then, nobody thought you could engineer viral, but Peretti saw the power of social publishing clearer than anybody else. “I’ve... Continue reading at AdWeek
[ AdWeek | 2013-12-03 00:00:00 UTC ]
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Newcomers to the international bestseller lists locked down the top spots in several markets in October. Haruki Murakami’s much anticipated novel Colorless Tsukuru Tazaki and His Years of Pilgrimage, the author’s first since 1Q84, hit #1 on Spain’s fiction list (Knopf will publish a translation... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-22 00:00:00 UTC ]
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What do we lose in a world without handwritten letters? A new book explores how the digital age affects how we communicate.New York Times bestselling author Simon Garfield is worried that we are losing track of our communications. No, he's not griping about NSA mass surveillance and government... Continue reading at Fast Company
[ Fast Company | 2013-11-06 00:00:00 UTC ]
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McLean, Va. – USA TODAY celebrates the 20th anniversary of the USA TODAY Best-Selling Books list, crowning not one, but three No.1 books for three different eras that reflect the changes in publishing over the past two decades. Given ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
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Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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