Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Italian publisher RCS Libri has launched Rizzoli First, a digital-first list that will publish... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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Stephen Colbert's latest release – a picture book aimed at young adults and up – follows a pole as it searches for the perfect job. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-24 00:00:00 UTC ]
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A title from crowd-sourcing publisher Unbound has been chosen for Fiction Uncovered’s... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Military history publisher Osprey has set up Digital Rights Management-free digital list aimed at... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Ian Rankin, Robert Harris and Val McDermid are on the longlist for this year's Theakstons Old... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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Alexander Mamut, the Blackwell and Pearson families, and Jamie and Jools Oliver are among the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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Data gathered by Nielsen BookScan for The Daily Beast show many of the same titles are popular in American cities – but exceptions include 'Heaven Is For Real' and 'The Great Gatsby.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
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Vintage Classics has launched a new children’s list featuring such out-of-copyright... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Canongate is stepping into the kitchen for the first time, publishing its first cookery titles... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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The 'ttyl' series by Lauren Myracle and 'The Color of Earth' by Kim Dong Hwa top the 2011 rankings of most challenged books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-10 00:00:00 UTC ]
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Independent publisher Alma Books is planning to bring more "flair and quality" to its... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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The newest 'Star Wars' novel, 'Fate of the Jedi: Apocalypse,' holds the No. 8 slot on the New York Times bestseller list. Success has become the norm for the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-27 00:00:00 UTC ]
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Oxford University Press has appointed a new commissioning editor with a view to expanding its... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Egmont Press is launching a new imprint for humour books, and will partner with leading... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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A central and eastern European specialist, an illustrated publishing-led list and a house... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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Anthony Cheetham's latest publishing start-up, Head of Zeus, will publish 24 titles between... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Eight female novelists have made the Waterstones 11 2012 selection, with three novels each from... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Illustrated publisher Thames & Hudson is to expand its children's list with new non-... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Authors, poets and librarians are among those hailed for their work in the New Year Honours List... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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