Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Some Cambridge University students don't want to just study books by white authors - but who should be on their reading list? Continue reading at BBC News
[ BBC News | 2017-10-26 00:00:00 UTC ]
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Publisher to pay damages to Ian Hurst after admitting ‘vicarious liability’ as Labour calls for case to be taken into account in assessing Murdoch bid to buy SkyRupert Murdoch’s News Group Newspapers, the publisher of the Sun and the now-closed News of the World, has apologised in court and... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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As we roll out this month's bestseller lists from China, the country's second-largest e-retailer, JD.com, is holding a competition to engineer book delivery by drones. The post OpenBook’s China Bestseller Lists for August 2017: Delivery Races appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-22 00:00:00 UTC ]
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Facebook introduced two updates to its Facebook Live API (application-programming interface) aimed at enabling publishers and developers to create professional-quality live video. The two updates being introduced Wednesday are automated encoder configuration and frame-accurate start times.... Continue reading at AdWeek
[ AdWeek | 2017-09-13 00:00:00 UTC ]
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Marji Ross, president of the conservative press Regnery Publishing, sent a letter to her authors saying the paper "prioritizes liberal-themed books over conservative books." For this reason, the bonus structure in her house's contracts will now rely on a different list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-05 00:00:00 UTC ]
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From the Business Standard: Long asked-for by publishers, retailers, and readers, the first Hindi bestseller list is out from Nielsen and Dainik Jagran. The post Nielsen Book India and Dainik Jagran Introduce First Hindi Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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A novel called Handbook for Mortals had a very brief reign at the top of a New York Times best-seller list. The paper confirmed Friday that it had pulled Lani Sarem's book from its young adult hardcover list for September 3 because of "inconsistencies" in the reporting of sales. The... Continue reading at Stuff
[ Stuff | 2017-08-28 00:00:00 UTC ]
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Lani Sarem’s Handbook for Mortals was taken off the No 1 spot after fellow YA authors, sceptical of ‘a book that no one has heard of’, uncovered a pattern of strategic preordersA young adult novel has been removed from the No 1 position on the New York Times bestseller lists, after detective... Continue reading at The Guardian
[ The Guardian | 2017-08-25 00:00:00 UTC ]
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The young-adult novel Handbook for Mortals by Lani Sarem pulled off the impressive feat of debuting at No. 1 on the New York Times Young Adult Hardcover best-seller chart. It then pulled off the equally impressive feat of getting yanked almost immediately for what a Times rep told Vulture were... Continue reading at Fast Company
[ Fast Company | 2017-08-25 00:00:00 UTC ]
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For a few hours, a debut author shone at the top of the N.Y. Times bestseller list Thursday. But after online commenters questioned how the book got there, the paper removed "Handbook for Mortals" by Lani Sarem. What happened? Author Phil Stamper thought it was strange when "Handbook for Mortals"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-25 00:00:00 UTC ]
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As our China Bestseller Lists for July go to press, OpenBook's conference in Beijing has put the 2016 value of the Chinese books market at US$21 billion. The post OpenBook’s China Bestseller Lists for July 2017: Fiction and Nonfiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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From Scroll.in: Consumers in India are presented, as in other countries with sometimes conflicting bestselling book lists. The post On Bestseller Lists in India: ‘Which One Should You Trust?’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-22 00:00:00 UTC ]
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William Collins is set to launch its music list with a book by Harvard classics professor Richard F Thomas on why Bob Dylan matters. Continue reading at The Bookseller
[ The Bookseller | 2017-08-12 00:00:00 UTC ]
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The Copyright Licensing Agency (CLA) and digital textbook provider Kortext have bought a reading lists management system, rebus:list, from library management supplier PTFS Europe. Continue reading at The Bookseller
[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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The hacker group that took credit for breaking into HBO’s computer systems reportedly released new documents on Monday, including marketing materials and emails of an HBO executive. The premium pay-TV channel, owned by media company Time Warner Inc., reiterated late Monday that it does not... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-08 00:00:00 UTC ]
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The UK’s biggest literary agency, Curtis Brown, tops our rights league table for the first half of 2017, doubling the reported deals of the next biggest firm. Continue reading at The Bookseller
[ The Bookseller | 2017-07-31 00:00:00 UTC ]
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Based on sales at 3,115 physical stores and 11 online retailers, here are the June 2017 monthly bestseller lists from China using OpenBook and Trajectory data. The post OpenBook’s China Bestseller Lists for June 2017: A Publishing Perspectives Exclusive appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-27 00:00:00 UTC ]
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In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek
[ AdWeek | 2017-07-26 00:00:00 UTC ]
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Data released by Public Lending Right (PLR) has revealed that "Horrid Henry" creator Tony Ross was the UK's "most borrowed" illustrator across public libraries last year. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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Like so few things in life, Google's printed photo book service works exactly as advertised. Continue reading at Wired
[ Wired | 2017-07-12 00:00:00 UTC ]
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