Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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After handling Shanghai International Children's Book Fair's management for five years, Reed Exhibitions Greater China says 'the time has come to move on.' The post China: Reed Exhibitions Exits Shanghai’s Book Fair, and Our Latest Bestsellers List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-20 00:00:00 UTC ]
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David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. The post ‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-19 00:00:00 UTC ]
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Saqi Books, which focuses on books on the Middle East and North Africa in the English language, has had to reassert its niche in the face of big-publisher competition. Continue reading at The Bookseller
[ The Bookseller | 2017-12-07 00:00:00 UTC ]
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E.L. James keeps her crown on the iBooks bestseller list this week as 'Darker' stays #1, with David Baldacci's 'End Game' right behind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-06 00:00:00 UTC ]
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A trio of independent booksellers are launching a "small, stylish" new list of fiction, non-fiction and pocket essays. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Five books–from urban poverty to the history of energy–that the philanthropist says you should be reading this winter. Bill Gates just released his 2017 holiday reading list, part of a semi-annual effort to push the public toward five books that might expand how they think or feel. Of course,... Continue reading at Fast Company
[ Fast Company | 2017-12-04 00:00:00 UTC ]
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Dialogue Books is set to release a title examining over 60 words to describe black men and women, many of them "hugely contentious". Continue reading at The Bookseller
[ The Bookseller | 2017-12-01 00:00:00 UTC ]
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Philip Pullman's return to the world of His Dark Materials is a hit with bookshop staff. Continue reading at BBC News
[ BBC News | 2017-11-30 00:00:00 UTC ]
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MI5 monitored author Kingsley Amis after an intercepted letter described him as a “very promising” member of the Communist Party while at Oxford, according to the Telegraph. Continue reading at The Bookseller
[ The Bookseller | 2017-11-29 00:00:00 UTC ]
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E.L. James returns to the top of the Apple iBooks Store with 'Darker,' while bold-name thrillers round out the rest of the top five. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-29 00:00:00 UTC ]
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Food52, a site known for its recipes, community and carefully selected products, wants people to eat thoughtfully and live joyfully. In order to accomplish that, the content and the commerce halves of the company must work together. Black Friday, Cyber Weekend and other holiday sales represent... Continue reading at AdWeek
[ AdWeek | 2017-11-28 00:00:00 UTC ]
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China bestsellers: As publisher-owned bookstores are on the rise, so are "shared bookstores" where customers are allowed to borrow books. The post In China: Bookselling Trends and OpenBook’s Bestseller Lists for October appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-28 00:00:00 UTC ]
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The Illinois book distributor to schools and libraries has sent a letter to creditors saying it can no longer meet its financial obligations and is in the process of liquidating its assets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-14 00:00:00 UTC ]
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Hearst began as a newspaper giant but over the years has diversified into broadcasting, consumer magazines and technology. That mix has helped keep the firm atop the Crain’s list of largest... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2017-11-12 00:00:00 UTC ]
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Screen and stage actor Cheyenne Jackson and his husband, actor turned entrepreneur Jason Landau, have listed their home in Hollywood Hills West for sale at $2.088 million. The one-story house, built in 1952, sits behind a Mangaris hardwood fence and a gated driveway. Ambient lighting and a wall... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-11 00:00:00 UTC ]
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David Shelley, c.e.o. designate of Hachette UK, has been named on a list of leading LGBT+ executives compiled by professional membership organisation OUTstanding and published in the FT. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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Jacaranda Books founder Valerie Brandes has been named one of the 100 most influential black Britons. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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With Shanghai International Children's Book Fair ahead, it's interesting to see young authors rocking China's bestseller charts. The post OpenBook’s China Bestseller Lists for September: The Road to Shanghai appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-27 00:00:00 UTC ]
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Former Scholastic employees Aimée Felone and David Stevens are launching a new children’s publisher that will focus on commissioning writers and illustrators from a diverse range of backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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A group of independent Latin American publishers curated a 'hot list' at the Frankfurt Book Fair to promote their latest literary titles to right buyers. The post Fifty Independent Latin American Publishers Create a Rights ‘Hot List’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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