Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later admitted it had “missed the mark” with an image posted on Facebook.Dove apologised for 'racist' Facebook advert showing a black woman turning white after using @Dove lotion. pic.twitter.com/NGXyhnGuBZENOUGH!IS ENOUGH!@Dove Needs to be an example of black boycott worldwide!!!They need to see the power of the black and brown money powerOkay, Dove...One racist ad makes you suspect.Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2 Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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Greg Hywood, himself a male champion of change, dismays staff by bringing in new management team that sidelines womenFairfax Media’s chief executive, Greg Hywood, has come under fire for appointing 10 men and just one woman to lead his “next generation publishing model”, part of the company’s... Continue reading at The Guardian
[ The Guardian | 2017-02-15 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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This year's politically-charged AWP conference concluded Saturday evening with a candlelight vigil outside the White House and strong sales reported from the book fair floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-12 00:00:00 UTC ]
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UK publishers have upped their presence at the 25th annual Taipei Book Fair (running 8th to 13th February). Continue reading at The Bookseller
[ The Bookseller | 2017-02-11 00:00:00 UTC ]
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The London Book Fair announces a debate on fair use and copyright. And BookExpo announces Stephen King will speak at the Author Breakfast. The post Trade Show Notes: London Book Fair Hosts Fair Use Debate; BookExpo Announces Author-Speakers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-08 00:00:00 UTC ]
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Waterstones has reported a profit for the first time under the ownership of Russian businessman Alexander Mamut and direction of its m.d. James Daunt. Boosted by “better standards of bookselling”, the 270-store chain saw sales rise by 4% to £409.1m in the year to 30th April 2016, helping it... Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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TV presenter Bettany Hughes talks about her history of Istanbul and how her love for classical history was sparked when she was a child. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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The author Fredrik Colting, whose KinderGuide books are based on classic novels. Continue reading at The New York Times
[ The New York Times | 2017-01-20 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Google has one, Apple has one, Amazon has one, so Microsoft seems to feel that it should have one too. We're talking ebook stores, and a leaked version of Windows Mobile reveals that this is something that is due to be added to the Windows Store. While Microsoft has been slowly but surely... Continue reading at Betanews
[ Betanews | 2017-01-18 00:00:00 UTC ]
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For years, Microsoft has sold movies, TV shows, and music, in addition to apps—but not ebooks. A leaked Windows 10 build, however, shows Microsoft plans to shore up that gap in an upcoming release. The leaked build obtained by MSPowerUser reveals a dedicated section of the Windows Store where... Continue reading at PC World
[ PC World | 2017-01-18 00:00:00 UTC ]
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A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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President Obama in the Oval Office during an interview with Michiko Kakutani on Friday. Continue reading at The New York Times
[ The New York Times | 2017-01-16 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Authors including Jilly Cooper, David Nicholls, Robert Harris and Rosamund Lupton turned out at a party to celebrate the success of the Richard and Judy Book Club with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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