Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'

[ Wired | 2015-09-24 00:00:00 UTC ]
News tagged with: #book publishing

Other news stories related to: "Director Nicholas Winding Refn Wants to Teach You About Movie Marketing"


S&S publishing director MacGregor to join Headline

Simon and Schuster publishing director Iain MacGregor is joining the Headline non-fiction team as publisher, it has been announced. Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 03:42:30 UTC ]
More news stories like this | All news stories tagged with: #publishing director #join headline


What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | All news stories tagged with: #traditional publishing #digital media #register heretoday #networking lunch #sessions start #mini-conference format #great thing #media company #revenue stream #e-commerce play #complex media #rich antoniello #commercial strategy #jarrod dicker #bloomberg media


Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
More news stories like this | All news stories tagged with: #online survey #marketing side #$10 million #ve worked


Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | All news stories tagged with: #e-book #libraries #e-book lending


Congress Looking into Anticompetitive Behavior in the Digital Library Market

In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #library association #anticompetitive behavior


PRH appoints Chantal Noel as group rights director

Chantal Noel has been appointed group rights director for Penguin Random House UK, after 11 years as rights director for Penguin. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 20:57:31 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #rights director


Francis Ford Coppola hates on Marvel, calling MCU movies ‘despicable’

The Oscar-winning filmmaker did not hold back when asked for his opinion on comic book movies. Here we go again.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-10-21 12:25:56 UTC ]
More news stories like this | All news stories tagged with: #comic book #hold back


This gorgeous book teaches kids about the plight of endangered animals

‘A Wild Child’s Guide to Endangered Animals’ tells the story of European eels, tiger tail shrimp, and pangolins so kids can learn about conservation. Millie Marotta, a New York Times bestselling author of wildlife-focused coloring books, has been “obsessed with animals of every kind” since she... Continue reading at Fast Company

[ Fast Company | 2019-10-19 06:00:12 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #readers fall #millie marotta


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bon viv #nielsen data #hard lemonade #ll continue #ab inbev #senior director


In Frankfurt: Spain’s New Translation Grants and Market Data

Ramping up activities for its 20201 turn as Frankfurt's Guest of Honor, Spain launched expanded translation funding and presented book market statistics at the fair. The post In Frankfurt: Spain’s New Translation Grants and Market Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 07:33:50 UTC ]
More news stories like this | All news stories tagged with: #book market #market data #translation grants


Castrén hopes new formats will boost Finnish market five years after guest spot

The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller

[ The Bookseller | 2019-10-18 03:01:17 UTC ]
More news stories like this | All news stories tagged with: #bookshop #domestic market


Music Is in the Air for Facebook and Instagram Users in More European Markets

Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek

[ AdWeek | 2019-10-17 15:45:27 UTC ]
More news stories like this | All news stories tagged with: #publishing business #middle east #european markets


Frankfurt Book Fair 2019: Nicholas Lemann Takes Stock of the American Dream

Ahead of the Frankfurt Book Fair, PW caught up with Nicholas Lemann, author of the brilliant new book, 'Transaction Man: The Rise of the Deal and the Decline of the American Dream.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair #nicholas lemann #pw caught #american dream


Multifaceted Cappelen hit by vagaries of Norway’s market

If there was an equivalent entity to Cappelen Damm in the UK market, it would be like a combination of Penguin Random House, Hachette, Foyles (pre-Waterstones buyout), 50% of Audible and Curtis Brown. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 23:44:22 UTC ]
More news stories like this | All news stories tagged with: #curtis brown #cappelen damm #uk market


Picador reveals raft of promotions with Doyle and Jonathan made editorial directors

Picador’s Kris Doyle and Sophie Jonathan have both been promoted to editorial director while Ansa Khan Khattak and Kishani Widyaratna are also stepping up at the Pan Mac imprint. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 07:15:08 UTC ]
More news stories like this | All news stories tagged with: #kishani widyaratna #sophie jonathan


Frankfurt Notes: Ukrainian and Indian Book Market Presentations

Insights into stresses on the Ukrainian cultural industies are on stage, as are aspects of the book buisiness in India this week at Frankfurter Buchmesse. The post Frankfurt Notes: Ukrainian and Indian Book Market Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-14 04:30:44 UTC ]
More news stories like this | All news stories tagged with: #book market #frankfurter buchmesse #frankfurt notes


What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | All news stories tagged with: #news corp #publishing world #hat tip #streaming platforms #nice reminder


S&S UK promotes White to Scribner editorial director

Simon and Schuster UK has promoted Chris White to editorial director, Scribner.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 05:32:30 UTC ]
More news stories like this | All news stories tagged with: #schuster uk


Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | All news stories tagged with: #digital content


Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | All news stories tagged with: #comic book #sunset strip #times square #instagram posts #warner bros #ahuntington beach #committing acts #online chatter #major cities #joaquin phoenix