Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'

[ Wired | 2015-09-24 00:00:00 UTC ]
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Other news stories related to: "Director Nicholas Winding Refn Wants to Teach You About Movie Marketing"

Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing

Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #digital space

Your favorite modern horror movies, reimagined as ’70s mass market paperbacks.

Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
More news stories like this | All news stories tagged with: #hachette #literary hub #trade paperbacks #hachette books

Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #marketing director

Blackwell’s sales and marketing director to leave

Bookseller Blackwell's has confirmed sales and marketing director Dean Drew will be leaving the business in April after three years. Continue reading at The Bookseller

[ The Bookseller | 2019-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing director

Polly Osborn made adult marketing and publicity director at S&S

Simon & Schuster UK has appointed former HarperCollins publicist Polly Osborn to the position of adult marketing and publicity director. Continue reading at The Bookseller

[ The Bookseller | 2018-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publicity director

Interview: Beijing Book Fair Director Liying Lin on China’s Book Market

Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she's seeing 'real energy in the sector. The post Interview: Beijing Book Fair Director Liying Lin on China’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #real energy #book market #post interview

OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market

Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Benton appointed Orion group marketing director

Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing director #sarah benton

Quercus promotes Bethan Ferguson to marketing director

Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller

[ The Bookseller | 2015-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #creative team #publicity departments #marketing director

Hugh Hefner movie sashays closer with director David Dobkin

Wedding Crashers helmer signs on for long-gestating biopic telling life story of Playboy magazine founder• Peter Morgan in talks to develop Hugh Hefner biopicPlayboy founder Hugh Hefner is to have his life story told in a biopic to be directed by Wedding Crashers' David Dobkin, it has been... Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #legal thriller #begin work

Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing director

Android Market ebooks goes live; music and movies to follow?

By Tim Conneally, Betanews The Android Market has never had any specific ban on carrying and selling straight up text documents, and users could search through the market and find apps that were, in effect, standalone ebooks. Now, however, there is a section dedicated specifically to ebooks... Continue reading at Betanews

[ Betanews | 2011-02-25 00:00:00 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #industry professionals

Hearst Promotes Michael Sebastian to Esquire.com Site Director, Kate Storey to News Director

A trio of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at... Continue reading at AdWeek

[ AdWeek | 2017-05-17 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consumer spending #e-book market #firm grip

Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holy grail #simply isn #things digital #disappointing results #search engines

'Wild' movie adaptation secures a movie studio

The film adaptation of Cheryl Strayed's memoir 'Wild' will be brought to the big screen by Fox Searchlight Pictures. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big screen #cheryl strayed #film adaptation

MIBA Executive Director Carrie Obry Steps Down

The Midwest Independent Booksellers Association announced that executive director Carry Obry has stepped down from her position, effective immediately. Operations manager Grace Hagen will serve as interim ED while the board searches for a permanent replacement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-20 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #permanent replacement #effective immediately