The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'
[ Wired | 2015-09-24 00:00:00 UTC ]
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Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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"The Notebook" author released a statement after emails surfaced appearing to back at least some allegations of racism and homophobia made against him. Continue reading at The Huffington Post
[ The Huffington Post | 2019-06-17 18:44:43 UTC ]
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At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life. For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around... Continue reading at Fast Company
[ Fast Company | 2019-06-17 16:30:37 UTC ]
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Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at The Bookseller
[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
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Following the June 7 departure of publisher Dayna Anderson and managing editor Cassandra Farrin, the Eagle, Idaho-based company named Justin Mitson publishing director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-13 04:00:00 UTC ]
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Called a 'Diversity Report,' a new study looks at the status of translated literature various book markets, with emphasis on Austria and Slovenia. The post New Report Looks at Translated Literature in Some World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-11 05:30:05 UTC ]
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Netflix announced today that its out-there, adult-oriented animated anthology series Love, Death and Robots will be coming back for another season. The show's second go-round will be helmed by supervising director Jennifer Yuh Nelson, best known for... Continue reading at Engadget
[ Engadget | 2019-06-11 02:57:00 UTC ]
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Problems obtaining visas to enter the UK could put off authors from attending the Edinburgh International Book Festival, its director has warned. Continue reading at The Bookseller
[ The Bookseller | 2019-06-09 05:37:20 UTC ]
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With librarians preparing to gather in Washington for the 2019 Annual Conference, PW recently caught up with ALA's Kathi Kromer to talk about navigating today's unusual political climate, and why 'year-round advocacy' is the office's defining strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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In an upbeat report, the German book market is seen as having grown last year for the first time since 2012–by 300,000 buyers–with its financial performance leveling out. The post Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 03:21:53 UTC ]
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Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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Sue Berger Ramin, former associate publisher at David R. Godine, has been named to the newly created position of director of Brandeis University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-04 04:00:00 UTC ]
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With her singular surname, it’s no surprise that bestselling crime writer Karin Slaughter ('The Last Widow', Morrow, Aug.) was destined to write about crime. Slaughter laughs and says, “It was either that or become a serial killer.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Editorial director for Weidenfeld & Nicolson (W&N), Paul Murphy, is leaving his role after more than eight years with Orion, following a “review" of the imprint's non-fiction commissioning team. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 22:34:20 UTC ]
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George R R Martin has set himself a deadline for the penultimate Game of Thrones book, The Winds of Winter, saying if he has not finished the novel by August 2020 then fans should “imprison” him in a small cabin until it is done. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 19:11:36 UTC ]
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While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date,... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
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Mark Harril Saunders, director of the University of Virginia Press since 2013, died suddenly of a heart attack at his home over the weekend. He was 52. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-21 04:00:00 UTC ]
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[caption id="attachment_158881" align="alignright" width="150"] Amy Schellenbaum[/caption] Bonnier Corp. promoted Amy Schellenbaum to the role of group digital director for Bonnier Media this week. Schellenbaum, who has served as the online director of Popular Science for the past three years,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 15:40:09 UTC ]
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