Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'

[ Wired | 2015-09-24 00:00:00 UTC ]
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Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Q&A with Scribe's art director Miriam Rosenbloom

The Australian list with a UK outpost is looking to spread its vibrant picture books far and wide, and is seeking compassionate non-fiction at this year's fair. Continue reading at The Bookseller

[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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How Publishers Are Streamlining Their Businesses With Marketing Automation

From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #embrace technology #media landscape #multiple platforms #game changer #helping drive

Gorman made English PEN director as Byatt joins First Story

English PEN has named its new director as Daniel Gorman, current executive director of the Shubbak Festival. Continue reading at The Bookseller

[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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Google News Initiative and McClatchy Will Fill a Local News Void in 3 U.S. Markets

Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek

[ AdWeek | 2019-03-27 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market

Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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Appreciation: Larry Cohen, the genre director who steadfastly avoided the generic

The “New Hollywood” era of the late 1960s and early ’70s has inspired shelves of showbiz history books about how visionary filmmakers such as Martin Scorsese, Francis Ford Coppola, Brian De Palma, George Lucas and Steven Spielberg fused their personal experiences with the stuff of old B-movies,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-26 00:00:00 UTC ]
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Children’s Books in China 2019: The Chinese Children’s Book Market Is Still on a Roll

The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book industry #book market #chinese children

Indie Authors Find Firm Footing in Christian Market

Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gaining ground #viable option #christian market

Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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Irish Book Trade Conference celebrates strong market growth

A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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London Book Fair’s Market Focus Indonesia: Creative Industries and a Spice Café

Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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Transworld acquires Eddy de Wind's Auschwitz memoir in pre-empt deal

Transworld has acquired Eddy de Wind’s Holocaust memoir, the only complete book written at Auschwitz, in a pre-empt deal. Continue reading at The Bookseller

[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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This $19 eBook bundle can teach you how to build your own robots

Robots have appeared in popular culture since the early 20th century. And, most of the time, those appearances have led to the fear and mystification of technology. In reality, robots are nothing more than machines following a set of instructions. And now virtually anyone can get acquainted with... Continue reading at PC World

[ PC World | 2019-03-01 00:00:00 UTC ]
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Barefoot strengthens position in UK market with Abrams sales deal

US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller

[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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Harvill Secker bags Nicholas Shakespeare’s 'sophisticated literary thriller'

Harvill Secker will publish Nicholas Shakespeare’s new literary thriller, featuring a former foreign correspondent battling sinister forces in Oxford, billed as a "new direction" in the author's career. Continue reading at The Bookseller

[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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CIF Executive Director Roger Blake criticizes letter-of-intent day hoopla

Roger Blake, the executive director of the California Interscholastic Federation, is criticizing schools for going overboard on ceremonies celebrating athletes signing letters of intent in an opinion piece entitled, “The Arms Race of High School Sports.” He said that for a century,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-21 00:00:00 UTC ]
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L.A. movie openings, Feb. 22: ‘How to Train Your Dragon: The Hidden World’ and more

Feb. 22 The Changeover A New Zealand teen does battle with a dark supernatural force threatening her family. With Erana James, Timothy Spall, Melanie Lynskey, Lucy Lawless. Written by Stuart McKenzie; based on a novel by Margaret Mahy. Directed by McKenzie, Miranda Harcourt. (1:35) NR. 1st... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #margaret mahy #timothy spall #hidden world #movie openings