Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'

[ Wired | 2015-09-24 00:00:00 UTC ]
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The new Normal: Rooney grabs first Mass Market number one as Pinch of Nom rolls on

A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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A primer for using music in marketing

Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-15 00:00:00 UTC ]
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BookExpo's Librarians' Lounge 2019: Sweet Summer Reads, Courtesy of Penguin Random House Adult Library Marketing

On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing partners #boosting sales #open road


Ron Nocetti is set to take over as executive director of CIF

Ron Nocetti will be taking over for Roger Blake as executive director of the California Interscholastic Federation on Aug. 1. The question is what changes could be in store. Nocetti has been the associate executive director since 2012 and understands the issues facing high school sports in the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-09 00:00:00 UTC ]
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Go West: Publisher services operation looks to UK market to fuel growth

After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #history press #fuel growth #uk market


Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #important part #sales reps #dive deeper #trojan horse #email marketing


Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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‘Avengers: Endgame’: Our reporter braved the 65-hour Marvel movie marathon

Along the path to “Avengers: Endgame,” there was a 21-movie pit stop — a marathon viewing of every Avengers-related Marvel film starting with 2008’s “Iron Man” — that included between-film appearances by Sebastian Stan (Bucky Barnes) and Cobie Smulders (Agent Maria Hill), plus Hulk-shaped fruit... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-26 00:00:00 UTC ]
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Sharjah Is Announced London Book Fair’s Market Focus 2020

In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
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Sharjah to be LBF 2020 market focus

Sharjah in the United Arab Emirates (UAE) will be the market focus for The London Book Fair 2020 (LBF), organisers have revealed.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Hawkins and Wiig to star in Haig's Boy Called Christmas movie

Shooting has begun on a Studiocanal and Netflix movie adaptation of Matt Haig’s children’s book A Boy Called Christmas (Canongate). Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Books Heard ‘Round the World: A New Survey of International Audiobook Markets

The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair #bologna children


Schwenke Named Executive Director of AWP

Chloe Schwenke has been named executive director of the Association of Writers and Writing Programs after nearly a year serving in the role in an interim position. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-11 00:00:00 UTC ]
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Strong winds knock out power and topple trees across Southern California

Thousands of Angelenos remained without power Wednesday after strong winds whipped through Southern California overnight, toppling trees and power lines and leaving streets littered with debris. About 33,000 customers in the Hollywood Hills, South L.A., Koreatown, Mid-Wilshire, Fairfax, Silver... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’

Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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PRH Children’s hires Alex Moyet as brand director

Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Blackman joins Bertram as buying director

Bertram Group has appointed Tesco's former head of books Garry Blackman as buying director, replacing Steve Potter. Continue reading at The Bookseller

[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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Obama's Becoming inspires PRH and NLT teaching resource

Penguin and the National Literacy Trust (NLT) have created a free teaching resource based on Michelle Obama’s memoir Becoming. Continue reading at The Bookseller

[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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Hodder & Stoughton publicity director Swannell moves to Headline

Headline has appointed Louise Swannell from Hodder & Stoughton as its new publicity director, with a promotion for Jessica Farrugia and two new publicity managers joining the team. Continue reading at The Bookseller

[ The Bookseller | 2019-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publicity director #hodder stoughton