A primer for using music in marketing

Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a fitness experience built on music, the lawsuit exemplifies a larger issue that newer brands face as they grow from scrappy upstart to seasoned marketer. “The small startups may get away with using music without a royalty for a couple of reasons: They’re unknown to musical artists or their publishing houses, or they’re just too small to be bothered with,” says Scott Rogers, a partner in the copyright and trademark litigation group at the law firm Ulmer & Berne. “But as companies grow, continued use of unlicensed music certainly has the potential to be a real problem for them.” When Peloton debuted seven years ago, it was relatively small and unknown. But the brand has exploded in popularity in recent years, investing more in marketing and introducing a new treadmill product as it prepares to go public this year. While it eventually removed classes featuring songs by the popular artists in question, it has also changed tactics, recently counter- suing the group of music publishers, alleging anticompetitive behavior. “Very often there’s a cavalier attitude toward licensing music, even though music is a big part of what they’re doing,” says Owen Sloane, partner in the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-15 00:00:00 UTC ]

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A primer for using music in marketing

Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-15 00:00:00 UTC ]
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Music Is in the Air for Facebook and Instagram Users in More European Markets

Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek

[ AdWeek | 2019-10-17 15:45:27 UTC ]
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Android Market ebooks goes live; music and movies to follow?

By Tim Conneally, Betanews The Android Market has never had any specific ban on carrying and selling straight up text documents, and users could search through the market and find apps that were, in effect, standalone ebooks. Now, however, there is a section dedicated specifically to ebooks... Continue reading at Betanews

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Jeremy Denk’s Memoir Features Music, Love and More Music

In “Every Good Boy Does Fine,” the concert pianist recalls his artistic and erotic awakening. Continue reading at The New York Times

[ The New York Times | 2022-03-24 15:00:06 UTC ]
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Bob Dylan's entire music catalogue bought by Universal Music

Bob Dylan's entire catalogue of songs, one of the great treasures in music history, has been acquired by Universal Music Publishing Group for an undisclosed sum.  Continue reading at CBC

[ CBC | 2020-12-07 16:53:36 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Peloton told it can't countersue music publishers over high workout music prices

Peloton has failed to convince the court that the National Music Publishers Association violated federal antitrust laws. If you'll recall, the NMPA sued Peloton in early 2019, accusing it of using songs in its workout videos without obtaining the pro... Continue reading at Engadget

[ Engadget | 2020-01-30 13:20:00 UTC ]
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Facebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music Publishing

Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and... Continue reading at AdWeek

[ AdWeek | 2018-01-13 00:00:00 UTC ]
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Book about politics and pop music wins Penderyn Music Book Prize

Daniel Rachel's book about politics and pop music "coming together for the first time in Britain's musical history" has won the 2017 Penderyn Music Book Prize. Continue reading at The Bookseller

[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

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The Future of Music: U.S. to Review Rules Covering Streaming Music Fees

Lobbyists for the music industry and streaming music services are gearing up to battle one another after the Justice Department said it will review decades-old agreements that govern songwriter royalties.The review, which follows court battles between rights holders and Pandora internet radio,... Continue reading at Advertising Age

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How to save papers, photos, and analog music digitally

Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World

[ PC World | 2024-03-08 14:00:00 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

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[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Remembering Stephen Rubin, with an Evening of Words and Music

About 200 friends attended a memorial service on Thursday evening at New York’s Metropolitan Club to celebrate the memory of the influential publisher and noted opera buff, who died last October. Continue reading at Publishers Weekly

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What Kendrick Lamar’s Pulitzer Win Meant For American Music

When Nas described himself as the “most critically acclaimed Pulitzer Prize winner / Best storyteller / Thug narrator / My styles greater” on his song “Hate Me Now” (1999), he was foretelling something monumental on the horizon. The Pulitzer Prize for Music is considered one of the nation’s most... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-21 09:55:55 UTC ]
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