Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'

[ Wired | 2015-09-24 00:00:00 UTC ]
News tagged with: #book publishing

Other news stories related to: "Director Nicholas Winding Refn Wants to Teach You About Movie Marketing"


Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #recently begun #entertainment business


Movies Aren’t Telling Love Stories Anymore. So The New York Times Brought Them to Amazon

The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight... Continue reading at AdWeek

[ AdWeek | 2019-07-28 00:59:10 UTC ]
More news stories like this | All news stories tagged with: #anthology #streaming service #romance genre


Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | All news stories tagged with: #science fiction


Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #adrianne pasquarelli #jessica wohl #leo burnett #remain based #general manager


Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #late 1990s #record-breaking year #selling point #great job


How to Share Books and Movies Through Amazon Household

The retail giant offers a way to share your Prime benefits—including Kindle titles, audiobooks, and free Prime shipping—with others in your home. Continue reading at Wired

[ Wired | 2019-07-23 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle #share books


Books and movies to wed! HarperCollins and Sony Pictures are committing to a long-term relationship.

Though books have been supplying the movie and tv industries with storylines since the dawn of the talkie, the rise of streaming content over the last five years has created a desperate need for more (MORE we scream as we toggle endlessly after binge-worthy distraction from the hell of the... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-17 14:53:33 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #streaming content #long-term relationship #sony pictures


Klara Zak joins Cornerstone as publicity director

Klara Zak will join the Cornerstone publicity team as publicity director, to cover Najma Finlay’s parental leave. Continue reading at The Bookseller

[ The Bookseller | 2019-07-11 10:43:59 UTC ]
More news stories like this | All news stories tagged with: #parental leave #publicity director


'Black Panther' director Ryan Coogler will join Ta-Nehisi Coates at his L.A. book tour stop

National Book Award-winning author Ta-Nehisi Coates will bring his new book tour to Los Angeles in October, where he'll be joined by a special guest: "Black Panther" director Ryan Coogler. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-10 10:00:02 UTC ]
More news stories like this | All news stories tagged with: #book tour #award-winning author #special guest #black panther


‘Black Panther’ director Ryan Coogler will join Ta-Nehisi Coates at his L.A. book tour stop

National Book Award-winning author Ta-Nehisi Coates will bring his new book tour to Los Angeles in October, where he'll be joined by a special guest: "Black Panther" director Ryan Coogler. Coates is scheduled to discuss his forthcoming novel, "The Water Dancer," with Coogler at the West... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-10 00:15:00 UTC ]
More news stories like this | All news stories tagged with: #book tour #award-winning author #water dancer #special guest #black panther


Bravery made Penguin General art director

Richard Bravery has been promoted with immediate effect to art director at Penguin General. Continue reading at The Bookseller

[ The Bookseller | 2019-07-02 20:42:44 UTC ]
More news stories like this | All news stories tagged with: #penguin general #art director


This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | All news stories tagged with: #content publisher #raised $9


Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | All news stories tagged with: #book market #publishing industry


Bonnier’s BookBeat Announces a 24-Market European Expansion

Sweden’s Bonnier has announced a sweeping expansion in Europe of its BookBeat digital service, multiplying by seven times its former reach in terms of markets for audiobooks and ebooks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Service Has More Than 50,000 Audiobooks and Ebooks he... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-24 12:55:40 UTC ]
More news stories like this | All news stories tagged with: #bonnier #audiobook #ebooks #porter anderson #post bonnier


Chance promoted to Welbeck group commercial director

Dean Chance has been promoted from m.d. of Carlton Books to the Welbeck Publishing Group's senior leadership team, in the newly-created role of group commercial director.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-24 11:27:47 UTC ]
More news stories like this | All news stories tagged with: #newly-created role #carlton books #dean chance


‘Toni Morrison: The Pieces I Am’ director reveals how he captured the novelist’s intimate moments

Timothy Greenfield-Sanders' new documentary tells the story of a pioneering book editor, the first female African American senior editor at Random House, who brought to print such distinctive voices as Angela Davis, Gayle Jones and Muhammad Ali, as well as popular and influential collections... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-21 15:30:00 UTC ]
More news stories like this | All news stories tagged with: #book editor #random house #muhammad ali #angela davis #intimate moments


Russian Book Market Players Explore Digital Serialization

The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
More news stories like this | All news stories tagged with: #russian book #ebooks #online serialization #growing popularity


Advantage Business Marketing Ceases Operations After 13 Years

Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than 50 employees that they were out of a job,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
More news stories like this | All news stories tagged with: #developing story #turn things #b2b publisher


Indonesia Market Focus: Wraparound

In 2019, Indonesia was the Market Focus country at The London Book Fair. Over the year, we've worked with lots of organisations to bring Indonesian literature to the UK, and UK literature to Indonesia.  Contains Strong Language / Makassar Writers Festival In June 2019, three UK poets, William... Continue reading at British Council global

[ British Council global | 2019-06-19 15:03:54 UTC ]
More news stories like this | All news stories tagged with: #british council #cult classic


News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
More news stories like this | All news stories tagged with: #news corp #—bloomberg news #consumer brands #greater transparency