Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'

[ Wired | 2015-09-24 00:00:00 UTC ]
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ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
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Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | All news stories tagged with: #book business #book prices #post russia

ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
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A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Nicholas Coleridge: colossus of the glossy mag

Gatecrashing royal parties, Rupert Everett cleaning his flat… after 30 years with Condé Nast, retiring chairman Nicholas Coleridge had plenty of material for his gossipy new memoirNicholas Coleridge, for so long the great panjandrum of the UK wing of the Condé Nast empire, still remembers with... Continue reading at The Guardian

[ The Guardian | 2019-09-28 23:00:20 UTC ]
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In 1980s politics and movies, a longing for lost innocence

Reagan and Hollywood mixed feel-good nostalgia and Cold War fear, writes J. Hoberman. Continue reading at The Washington Post

[ The Washington Post | 2019-09-27 02:16:05 UTC ]
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Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #growing exponentially

A Reading List Inspired by DOWNTON ABBEY: THE MOVIE

The DOWNTON ABBEY movie premieres in the U.S. on September 20, so we've rounded up a list of books with similar themes for fans of the show. Continue reading at Book Riot

[ Book Riot | 2019-09-16 10:32:23 UTC ]
More news stories like this | All news stories tagged with: #similar themes #ve rounded #downton abbey

Orion appoints Eribo and Coleman as non-fiction publishing directors

Orion has announced HarperCollins’ Vicky Eribo and Jamie Coleman from PRH Children’s are joining the firm as publishing directors to help grow its commercial non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-09-15 22:42:35 UTC ]
More news stories like this | All news stories tagged with: #commercial non-fiction #publishing directors #prh children #vicky eribo #jamie coleman

‘The Goldfinch’ movie left a lot of the book out — but not what you’d expect

Director John Crowley and screenwriter Peter Straughan dutifully include every plot point. Continue reading at The Washington Post

[ The Washington Post | 2019-09-13 14:43:27 UTC ]
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What Are We Saying When We Grant a Movie ‘Universal’ Status?

It is a truth universally acknowledged, that a critic praising Lulu Wang’s The Farewell must describe it as “universal.” A close cousin to “accessible,” “anyone,” “everybody,” and “all families,” the word “universal” is used especially often to applaud the wide reach of culturally specific films... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-13 08:48:08 UTC ]
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Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Middle Grade Marketing Then and Now

Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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AWP Fires Executive Director, Who Alleges Discrimination

Chloe Schwenke, who served for one year as interim executive director of the Association of Writers and Writing Programs before being officially named executive director about six months ago, has been let go. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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