The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'
[ Wired | 2015-09-24 00:00:00 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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Holly Harris is to join Simon & Schuster UK as publishing director in the non-fiction adult publishing division. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 07:50:08 UTC ]
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Your local library might have closed its physical doors, but its digital holdings are still open to the public—and at all hours.Free loans on ebooks, movies, audiobooks, and magazines represent just one aspect of your library’s offerings for enrichment. Your library might also let you read... Continue reading at PC World
[ PC World | 2020-04-08 10:00:00 UTC ]
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Georgina Moore, director of books and publishing at Midas, has said she will continue to use virtual events for book publicity after the present lockdown ends, arguing that they have maintained the profile of books and authors during this period, but are also good for reaching new audiences . Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 09:28:39 UTC ]
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Emma Herdman is set to join Bloomsbury as publishing director, specialising in commercial literary fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 22:42:32 UTC ]
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Paul Taylor, senior vice president of Hearst and president, chief executive officer and group head of Fitch Group, has been Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-07 21:14:35 UTC ]
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Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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Great Lakes Independent Booksellers Association executive director Larry Law opens up in a letter to members about his experience with the new coronavirus as a public service. Law is recovering in quarantine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Rhiannon Smith, who works across the Fleet and Sphere imprints at Little, Brown, has been promoted to editorial director. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 11:35:27 UTC ]
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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For 35 years with Simon & Schuster, Marcella Berger had retired from the company in 2011. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Berger Sold Rights to Titles by Heller, Eggers, Clinton isitation hours are being held Friday (March 20) for Marcella Berger, the late... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-19 22:01:05 UTC ]
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Marcella Berger, former v-p, director of subsidiary rights at Simon & Schuster, died March 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-19 04:00:00 UTC ]
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Custom Publishing's Helen Rochester is joining HarperNonFiction as editorial director for Thorsons. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 01:31:49 UTC ]
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London Book Fair director Jacks Thomas is stepping down after seven years with Reed Exhibitions. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 23:02:11 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-15 10:30:40 UTC ]
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City National Bank CEO Kelly Coffey will join Snap Inc.'s board of directors effective May 18. She has been CEO at City National Bank, a subsidiary of the Royal Bank of Canada, since last February. Prior to that, she served as CEO of J.P. Morgan Private Bank. Coffey joins former Hearst Magazines... Continue reading at AdWeek
[ AdWeek | 2020-03-13 14:55:46 UTC ]
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As professional membership organizations of all kinds face challenges, PW caught up with the TLA's new executive director to talk about what's next for nation's largest state library association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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