Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at 'Wired'

[ Wired | 2015-09-24 00:00:00 UTC ]
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Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
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As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
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Amanda Johnson named new director of Costa Book Awards

Costa Coffee has appointed Amanda Johnson as the new director of the Costa Book Awards, succeeding Bud McLintock, who stepped down from the role after 25 years in February.   Continue reading at The Bookseller

[ The Bookseller | 2020-05-31 13:23:03 UTC ]
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John Murray acquires Bodleian director's history of knowledge

John Murray is to publish Burning the Books: A History of Knowledge Under Attack by Richard Ovenden, director of Oxford’s Bodleian Libraries. Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 22:22:06 UTC ]
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Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | All news stories tagged with: #digital media #disclose terms #companies didn #tv networks #$30 million


Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #extra layer #national lockdown #months ago #difficult times #marketing campaigns


PRH field sales director Faiers retires, Dougall steps up

PRH UK field sales director John Faiers is retiring after a 33-year publishing career, while Elspeth Dougall will step up to a new role following his departure. Continue reading at The Bookseller

[ The Bookseller | 2020-05-18 14:38:31 UTC ]
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BEYOND THE BARD: Exploring the Teaching of Contemporary British Literature in Global Higher Education

Guest Blogger: Prof Katy Shaw, University of Northumbria, Vice-Chair of BACLS – the British Association of Literary Studies – and executive committee member of University English, the national subject association. In recent years there has been a rapid rise in the teaching of English Literature... Continue reading at British Council global

[ British Council global | 2020-05-18 09:30:54 UTC ]
More news stories like this | All news stories tagged with: #british literature #english literature #book award #long-standing relationship #senior fellow #influence policy


Obituary: PRH Contracts Director Bill Shannon Dies at 57

Bill Shannon, contracts director for the Knopf Doubleday Publishing Group, died May 9 after an extended illness from complications of kidney cancer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
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Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
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Catford joins Hodder Education as UK field sales director

Hodder Education has appointed Sean Catford, formerly of Pearson, as its UK field sales director. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 13:36:15 UTC ]
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Barrington Stoke publishes advice pack on teaching dyslexic children at home

Barrington Stoke has published a free digital pack of advice, information and resources to support dyslexic children learning from home.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 18:41:27 UTC ]
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Macmillan Children's hires Pearson and Timms as publishing directors

Macmillan Children’s Books has appointed Egmont's Nicole Pearson and Little Tiger's Barry Timms to new publishing director roles in its expanding Preschool, Brands and Classics division. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 14:15:14 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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University Press of Kentucky Has New Funding, Director

The University Press of Kentucky has had its state funding restored after losing it in 2018; and in March, Ashley Runyon took over as director of the press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-30 04:00:00 UTC ]
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Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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G/O Media Promotes Deadspin EIC Jim Rich to Editorial Director | People on the Move

[caption id="attachment_180020" align="alignright" width="150"] Jim Rich[/caption] G/O Media announced Wednesday that Deadspin editor-in-chief Jim Rich has been promoted to editorial director across the company's entire portfolio, which also includes sites like The A.V. Club, Gizmodo, Kotaku,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-22 19:47:03 UTC ]
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This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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