Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-16 04:01:21 UTC ]
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HarperCollins is releasing HarperCollins Unbound, a new, free app for Apple and Android smartphones that allows consumers to scan HarperCollins print books for additional digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-04 00:00:00 UTC ]
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There have been great advances in short-run digital printing (SRDP) and print-on-demand (POD) technologies over the last decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
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Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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By Alyssa DelPrete Publishing Executive and Book Business magazines congratulate the winners of the 2013 Publishing Innovator of the Year Award, which recognizes companies that have demonstrated significant... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Classic horror films have been remade for the digital media world: Prepare for a trio of digital marketing horrors stories to make brands and publishers scream.The post Tales From the Digital Media Crypt appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-10-31 00:00:00 UTC ]
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A recent study by Shareaholic found that Google Plus generated just .04 percent of traffic referrals in September. Facebook, by comparison, drove 10.37 percent. Gigya, an analytics company, found that in the second quarter of this year, 2 percent of social sharing happened through Google Plus,... Continue reading at Digiday
[ Digiday | 2013-10-31 00:00:00 UTC ]
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Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
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Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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One of Amazon.com Inc.'s top book publishing executives, Laurence Kirshbaum, will leave early next year, Amazon said, a sign of the difficulties the retailer has had in establishing itself as a major book publisher. Continue reading at AllThingsD
[ AllThingsD | 2013-10-26 00:00:00 UTC ]
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Amazon Publishing, which launched a general-interest book publishing operation in New York two and a half years ago, is losing its top executive here.Seattle-based Amazon announced Friday that the head of its general-interest publishing division, Larry Kirshbaum, would leave the company Jan. 17... Continue reading at Crains New York
[ Crains New York | 2013-10-26 00:00:00 UTC ]
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A study by the Pew Internet Project released on October 18 shows new information on the pervasiveness of tablets and smartphones in U.S. homes. The study compiled information received from 6,224 phone interviews across The Nation from ages 16 and up. According to results, tablet ownership has... Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
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