Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
Victor Hugo’s classic novel The Hunchback of Notre-Dame has jumped to the top of Amazon France’s bestseller list following the cathedral’s devastating fire. Continue reading at The Bookseller
[ The Bookseller | 2019-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#devastating fire
#bestseller list
#amazon france
#victor hugo
Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#walled gardens
#ad tech
#open web
Amazon’s new entry-level Kindle ebook reader is just like the 2018 Kindle Paperwhite, but $40 cheaper. Continue reading at Wired
[ Wired | 2019-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$40 cheaper
As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cash cow
#underprivileged neighborhoods
HarperCollins Publishers saw record profits before tax of £26.8m for the year ending 30th June 2018, almost double the 2017 figure, partly due to a monster The Lord of the Rings TV deal with Amazon. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#partly due
#record profits
#harpercollins publishers
Boost from rights sale for multi-series adaptation, as eBooks continue to declineThe publisher HarperCollins UK has more than doubled its profits thanks to a hugely lucrative deal with Amazon for the rights to make multiple TV series based on The Lord of the Rings for its global streaming... Continue reading at The Guardian
[ The Guardian | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publisher
#ebooks continue
Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#broad audience
#ad targeting
Facebook Inc. user data is still showing up in places it shouldn’t. Researchers at UpGuard, a cybersecurity firm, found troves of user information hiding in plain sight, inadvertently posted publicly on Amazon.com Inc.’s cloud computing servers. The discovery shows that a year after the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-03 20:45:00 UTC ]
More news stories like this | All news stories tagged with:
#plain sight
#user data
Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad experience
#magazine industry
#news service
#apple news
Amazon unveiled the latest model of its popular Kindle e-reader Wednesday, the first version of the device with a front light that costs less than $100. The new Kindle, priced at $89.99, is one-third of an inch thick and weighs 6 ounces, making it easy to use with one hand, Amazon said. But the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest model
#amazon unveiled
#latest kindle
Amazon’s Kindle Storyteller Award, recognising outstanding work by independent authors with a £20,000 cash prize, will return for its third year. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent authors
Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#european publishers
#digiday research
This is what happens when algorithms call the shots. I can still recall my surprise when a book by evolutionary biologist Peter Lawrence entitled The Making of a Fly came to be priced on Amazon at $23,698,655.93 (plus $3.99 shipping). While my colleagues around the world must have become rather... Continue reading at Fast Company
[ Fast Company | 2019-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sales staff
#steep price
#academic book
Amazon Publishing imprint Lake Union editor Sammia Hamer has struck two two-book deals. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#two-book deals
Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
More news stories like this | All news stories tagged with:
#proposal marks
#silicon valley
#introducing sweeping
#elected president
#pledged friday
#elizabeth warren
#ambitious breakup
Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
More news stories like this | All news stories tagged with:
#proposal marks
#silicon valley
#introducing sweeping
#elected president
#pledged friday
#elizabeth warren
#ambitious breakup
Today, Democratic presidential hopeful Elizabeth Warren published a post on Medium in which she detailed why she wants to break up large Internet companies such as Facebook, Amazon and Google. In her post, she accuses these companies of using their v... Continue reading at Engadget
[ Engadget | 2019-03-08 00:00:00 UTC ]
More news stories like this |
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#principal analyst
#ad exchanges
#trading desks
Amazon will launch a programme to boost gender diversity and inclusion across its UK business with plans to ramp up the recruitment and retention of women employees. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk business
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#niche followings
#broader strategy
#branded content