Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
Writing is an act of transgression. At least it ought to be, if it aspires not to waste our time. “I can’t escape the language,” T Fleischmann declares in their magnificently uncategorizable “Time is the Thing a Body Moves Through,” “but that won’t stop me from refusing it anyway, and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-05 16:00:00 UTC ]
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Amazon Publishing imprint Thomas & Mercer has signed a three-book series from debut crime writer S W Kane. Continue reading at The Bookseller
[ The Bookseller | 2019-06-02 15:18:44 UTC ]
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#three-book series
Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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#ad community
Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 17:33:29 UTC ]
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#—bloomberg news
#york state
#online orders
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Amazon has denied a large-scale reduction of orders from small suppliers, saying selling partnerships are reviewed on an individual basis. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 08:37:49 UTC ]
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Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
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#uk don
At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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#social channels
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The action follows parents saying they have force-fed their children the toxic chemical as a “miracle cure.” Continue reading at The Huffington Post
[ The Huffington Post | 2019-05-29 19:16:25 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Several federal government departments — including the Canada Border Services Agency, the Correctional Service of Canada and the RCMP — have restricted who can see their job ads on Facebook by age, which could violate Canadian human rights law. ... Continue reading at CBC
[ CBC | 2019-05-29 08:00:00 UTC ]
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Almost exactly 10 years ago, in May 2009, Amazon expanded from selling books to publishing them as well with the launch of Amazon Encore, a publishing program for promising self-published books and out-of-print works from major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Samson Bonkeabantu Brown says he was honored to star in ad‘My father encouraged me to live authentically as my best self’A transgender man learning to shave is featured in a new ad by the razor company Gillette. The ad, posted to Gillette’s Facebook page, features Toronto-based artist Samson... Continue reading at The Guardian
[ The Guardian | 2019-05-28 21:33:38 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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#good read
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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#joined forces
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The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 23:29:03 UTC ]
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#$40 million
#immediately respond
Amazon's e-ink Kindle-reader devices, Fire tablets, and the associated ebook service are wildly popular. Competitor devices, such as the Nook from Barnes and Noble, simply don't compare. Is it worrying that Amazon essentially has a stranglehold on the digital book market? I suppose, but look, no... Continue reading at Betanews
[ Betanews | 2019-05-24 17:33:08 UTC ]
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#simply don
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You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
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Amazon.com Inc. is developing a voice-activated wearable device that can recognize human emotions. The wrist-worn gadget is described as a health and wellness product in internal documents reviewed by Bloomberg. It’s a collaboration between Lab126, the hardware development group behind Amazon’s... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 22:06:23 UTC ]
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#self-driving car
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Amazon already brings joy to the millions of people who receive its packages, but now it wants to know how you’re feeling during the other 1,400 minutes in your day. Bloomberg reports that Amazon is developing a new wearable device “that can discern the wearer’s emotional state from the sound... Continue reading at PC World
[ PC World | 2019-05-23 14:16:00 UTC ]
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