Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
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#online campaigning
The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
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#ad units
Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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#capture audiences
#convince advertisers
#similar results
Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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#ad revenue
Microsoft appears to have pulled Huawei's Matebook X Pro from its online shelves, and Best Buy, too, has followed suit. Huawei phones and devices are still available from Amazon and Newegg as of this posting, however.Neither the Huawei Matebook X Pro nor the Huawei Matebook 13 appear on... Continue reading at PC World
[ PC World | 2019-05-21 19:24:00 UTC ]
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#third-party apps
#microsoft store
#huawei phones
The Amazon Literary Partnership announced Monday that it was giving more than $1 million in grants to 66 literary nonprofit groups across the country, including nine in California. Amazon has awarded the grants annually since 2009, with the money going to small publishers, writing centers,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-21 17:40:00 UTC ]
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#small publishers
#$1 million
Reiterating its emphasis on voices underrepresented in many parts of the publishing industry, the Amazon Literary Partnership reaches its 10th year. The post Amazon Literary Partnership Announces More than $1 Million in 2019 Grants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-21 01:30:39 UTC ]
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#10th year
#publishing industry
#$1 million
The Amazon Literary Partnership has awarded $1 million in support to 66 literary nonprofits, in addition to awarding grants of $120,000 each to the Academy of American Poets and to the Community of Literary Presses and Magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-20 04:00:00 UTC ]
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#american poets
Since its launch in 2009, Amazon’s publishing group has developed a backlist of 10,000 titles, and 40 of its authors have reached more than one million readers each. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 04:00:00 UTC ]
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One of the best cheap tablets you can buy is getting better. On Thursday morning, Amazon revealed upgraded models of its super-popular Fire 7 and Fire 7 Kids Edition tablets, starting at $50 and $100 respectively.Prices haven’t gone up with these refreshes, but Amazon doubled the amount of... Continue reading at PC World
[ PC World | 2019-05-16 14:33:00 UTC ]
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#watch videos
#previous generation
#thursday morning
Amazon Prime Video has greenlit its first Italian Prime Original drama series inspired by true crime memoir Mafia Princess by Marisa Merico, published by HarperCollins in 2010. Continue reading at The Bookseller
[ The Bookseller | 2019-05-16 00:00:00 UTC ]
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Everyone has heard of Amazon’s website and its express delivery service, but we pay less attention to its appetite for competitors and former associates. Amazon is shrinking time and eating up the planet. Once a small online book retailer, in 2018 it took over Whole Foods Market, a leading US... Continue reading at Fast Company
[ Fast Company | 2019-05-15 00:00:00 UTC ]
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#foods market
Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-15 00:00:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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#online search
#promotional formats
#giving advertisers
#facebook issues
#google unveils
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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#online search
#promotional formats
#giving advertisers
#facebook issues
#google unveils
Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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#60% stake
#sports illustrated
#cost savings
#pushed back
Amazon has recorded a record profit of $3.6billion, with its first quarter sales up 17% to $59.7billion. Continue reading at The Bookseller
[ The Bookseller | 2019-04-27 00:00:00 UTC ]
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#quarter sales
The e-tailer's operating income jumped in the first quarter of 2019, rising to $4.4 billion, from $1.9 billion, in the first period of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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#large part
#playing field
#southern california
In this year's promotion for World Book Day, Amazon Crossing is giving away titles from Spanish, Dutch, German, Hebrew, Swedish, Japanese, and Norwegian. The post Amazon Crossing Rolls Out Its 2019 World Book Day Translation Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-20 00:00:00 UTC ]
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