Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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Amazon's entry into the pharmacy business might not have the leader you'd expect. CNBC has learned that the online retailer has picked Nader Kabbani, an executive who helped establish the Kindle self-publishing system and has worked in Flex and logi... Continue reading at Engadget
[ Engadget | 2019-02-28 00:00:00 UTC ]
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Waterstones boss James Daunt has warned the Scottish book industry against the growing dominance of Amazon, saying that if the retail giant ever implemented print book subscriptions it would make working in the books business “frankly intolerable”. Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Amazon Prime will screen its original TV adaptation of Good Omens by Terry Pratchett and Neil Gaiman on 31st May with a tie-in edition of the book due to be published to coincide with the show. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Amazon will no longer build a headquarters in Long Island City, Queens, following grassroots resistance from New Yorkers and adverse reactions from some lawmakers and unions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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In her speech, Open Markets Institute senior fellow Lina Khan said: “More than any other firm, Amazon depicts how a company can come to monopolize all sorts of markets without triggering scrutiny under our anti-monopoly laws.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Amazon's 2018 sales increased 31% to $232.9bn as the online giant revealed a record $72bn revenue for the fourth quarter, in its latest financial results. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Amazon has recruited a glitzy crew of Hollywood stars for its animated superhero show Invincible, based on the eponymous comic book co-created by The Walking Dead scribe Robert Kirkman. Leading the voice cast is TV's The Walking Dead alum Steven Yuen... Continue reading at Engadget
[ Engadget | 2019-02-01 00:00:00 UTC ]
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The giant company's sales increased 31% in 2018 over 2017, and its operating income tripled to $12.4 billion. Among the many reasons cited for the big 2018 financial gains was the performance of Amazon’s third-party sellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Translations from Portuguese, German, and Italian open the new imprint from Amazon Publishing. Releases in July, September, October. The post New Amazon Crossing Kids: Translating Picture Books Into English appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-26 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Amazon founder and CEO Jeff Bezos may be having a difficult time in his personal life right now, but professionally, the multi-billionaire is doing phenomenally. Amazon's stock is through the roof, and there seems to be no slowing down the online retailer. Long gone are the days when the... Continue reading at Betanews
[ Betanews | 2019-01-16 00:00:00 UTC ]
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Retailer insists Authors Guild report that criticised the online giant for contributing to tumbling writers’ incomes used flawed figures, but Guild stands by findingsAmazon has called the conclusions of a recent report into US author earnings flawed, after the Authors Guild suggested that the... Continue reading at The Guardian
[ The Guardian | 2019-01-16 00:00:00 UTC ]
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The Bookseller's Assocation has warned Amazon is "gaming the system" and branded the business rates regime "unfair" yet again after it emerged the online retail giant paid £63m in business rates despite recording £8bn in UK sales. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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