Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Amazon is opening a new 90,000 sq ft corporate office in Manchester next year, for 600 fresh employees, along with boosting its development centres in Edinburgh and Cambridge. Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian
[ The Guardian | 2018-10-16 00:00:00 UTC ]
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#brexit referendum
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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E-readers are a fantastic way to breeze through novels. It turns books into completely searchable documents that you can highlight, bookmark, and make notes on. Amazon’s luxurious Kindle Voyage elevates the experience even more, and for today only, the online retailer is selling this front-lit... Continue reading at PC World
[ PC World | 2018-10-10 00:00:00 UTC ]
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#ll pay
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Amazon has increased its minimum wage to £10.50 in the London area and £9.50 for the rest of the UK, whilst also raising all US wages. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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Scott Galloway's book "The Four" is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other business on the planet. But he's mulling a sequel, because he now thinks the first three need to fear the fourth."Amazon is beating up on the other three... Continue reading at Advertising Age
[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
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Amazon Publishing has signed four new books from women’s fiction author Carol Mason. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
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Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
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Booksellers refuse to ‘jump into the wolf’s mouth’ and order Marco Koskas’ Renaudot-longlisted novel onlineFrench booksellers have called on literary judges to “defend books and not those who threaten them”, after one of France’s most prestigious prizes selected a self-published novel available... Continue reading at The Guardian
[ The Guardian | 2018-09-15 00:00:00 UTC ]
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#createspace platform
Having tested the program on an invitational basis for three months, Amazon rolls out its children's book boxes offer to the US Prime membership. And the Library of Congress holds its annual National Book Festival this weekend. The post Industry Notes: Amazon ‘Prime Book Boxes’ for Children;... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-31 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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A group of Amazon employees in the US is being paid to promote the company on Twitter. Continue reading at The Bookseller
[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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Rakuten Kobo is making strides into the US e-reading market through a partnership with Walmart which sees the multinational offering ebooks to its customers. Continue reading at The Bookseller
[ The Bookseller | 2018-08-23 00:00:00 UTC ]
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