Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
News tagged with:
#mental health
#younger generations
#fan base
#editorial strategy
#hearst
1001 Stories: UAE Writers on Arabic Literature Today Tuesday 10 March 2019| 19.15-20.30Knowledge Centre, The British Library, 96 Euston Road, London, NW1 2DB An evening with three writers from the United Arab Emirates to chime with this year's London Book Fair Sharjah Focus. Hear how writers in... Continue reading at British Council global
[ British Council global | 2020-02-17 10:55:59 UTC ]
More news stories like this | All news stories tagged with:
#london book fair
#qa session
#challenging issues
#british library
#public events
Tuesday 10 March Omar Ghobash in Conversation with Philippe Sands11.45-12.15, English PEN Literary Salon (3E90), OlympiaOmar Ghobash is a former diplomat and the author of Letters to a Young Muslim (Picador 2018), an exploration of the complexities of life as a modern Muslim, written as a... Continue reading at British Council global
[ British Council global | 2020-02-17 10:55:59 UTC ]
More news stories like this | All news stories tagged with:
#london book fair
#children’s book
#short stories
The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 19:53:13 UTC ]
More news stories like this | All news stories tagged with:
#london book fair
Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
More news stories like this | All news stories tagged with:
#received interest
#experience producing
You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | All news stories tagged with:
#makes sense
#editorial content
#push notifications
#digital strategy
#alexa skills
#tentpole events
Khulood Al Mu’alla Khulood Al Mu’alla was chosen this year as an honorary member of the Costa Rica Poetry Foundation and advisor to the International Poetry Festival of Costa Rica. She was honoured along with three poets as part of His Highness Sheikh Mohammed bin Rashid Al Maktoum Poets of... Continue reading at British Council global
[ British Council global | 2020-01-27 10:55:59 UTC ]
More news stories like this | All news stories tagged with:
#publishers weekly
#short stories
#man booker prize
#recently launched
#abu dhabi
#international prize
News Corp’s paper says its journalists report the facts but critics say it publishes misleading claimsIn an editorial on Saturday, the Weekend Australian defended the News Corp paper’s climate coverage in response to criticism that it had underplayed the bushfire crisis and chosen to highlight... Continue reading at The Guardian
[ The Guardian | 2020-01-14 16:30:39 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#climate change
#highlight concerns
#bushfire crisis
#climate coverage
Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | All news stories tagged with:
#digital media
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | All news stories tagged with:
#international publishing
#tremor international
Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#beta version
#company today
Wakefield indie Rickaro Books will close its bricks and mortar bookshop in March and move its focus to its website selling rare and antique books. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 01:28:46 UTC ]
More news stories like this | All news stories tagged with:
#bookshop
#mortar bookshop
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | All news stories tagged with:
#international publishing
#news corp
#exclusive rights
#ad-tech company
#minority stake
#tremor international
This year, we asked our readers to tell us who they think are some of the industry’s most valuable players. Here’s what some of them wrote. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pw notables
The National Literacy Trust (NLT) has joined with luxury cosmetic brand Lancôme UK to launch an online platform to support young women on the path to employment featuring insights from Perminder Mann, c.e.o. of Bonnier Books. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 01:24:01 UTC ]
More news stories like this | All news stories tagged with:
#perminder mann
#online platform
Galley Beggar Press was facing ruin after the collapse of The Book People, but the public has supplied Christmas magic of a kind I don’t usually buy intoIf a novelist had submitted a story to my publishing company about someone losing £40,000 one day and then regaining it the next, thanks to the... Continue reading at The Guardian
[ The Guardian | 2019-12-19 17:31:08 UTC ]
More news stories like this | All news stories tagged with:
#book people
#small publisher
#phone call
#small press
Ebury fiction publishing director Gillian Green is departing after 12 years, as the dedicated fiction list on Ebury Press is wound down. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 00:12:10 UTC ]
More news stories like this | All news stories tagged with:
#fiction publishing
#ebury press
The mass-market retailer has launched a raft of changes at its Bath store, appealing to its core market of light readers and consumers of children’s titles under a new books duo. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 07:34:31 UTC ]
More news stories like this | All news stories tagged with:
#w h smith
Gaby Wood, literary director of the Booker Prize Foundation, has said prizes like the Booker are for readers first and foremost, and that they should be treated as an investigation rather than an act of judgement shaping the canon. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 12:59:25 UTC ]
More news stories like this | All news stories tagged with:
#literary director
#booker prize
#gaby wood
Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
More news stories like this | All news stories tagged with:
#news publishing
#technology platforms