Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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Journalists Tom Brokaw and James Reston Jr. capture the tumult and uncertainty of the scandal. Continue reading at The Washington Post
[ The Washington Post | 2019-11-15 14:22:49 UTC ]
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Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
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ANN PATCHETT IS an American writer and independent bookseller who has authored eight novels, three books of nonfiction, co-authored a children’s book, and edited two books of essays. Her latest novel is The Dutch House, which was released this September. Patchett has received numerous awards and... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-11-12 20:00:45 UTC ]
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Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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My first publication was a translation, not something I wrote myself. It was an essay in Greek about the poet C.P. Cavafy for a literary anthology of that kind of thing. Before taking up Modern Greek I had spent thousands of hours of my youth translating Homer for my studies—probably too many... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-12 09:50:58 UTC ]
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Digital publishing consultancy The Literary Platform has won £44,800 from Arts Council England to relaunch and support its new digital magazine, The Lit, as well as a series of writing and publishing initiatives targeted at underrepresented writers. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 05:36:40 UTC ]
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The novel opens with Dracula arguing with his girlfriend and gets weirder from there. Continue reading at The Washington Post
[ The Washington Post | 2019-11-04 21:45:57 UTC ]
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Kids don’t feel burdened by carrying physical books; they feel girded with the tools of their own entertainment. Continue reading at The Washington Post
[ The Washington Post | 2019-11-01 11:00:00 UTC ]
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Cookbook stands make the perfect gift and we've got the 12 best cookbook stands for readers and cooks who want to scan through books and recipes hands-free. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:36:18 UTC ]
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Sir Chris Hoy is publishing a new non-fiction book for children with Walker Books called Be Amazing! to show young readers nothing is impossible. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 05:49:35 UTC ]
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Both the president and vice-president of the International Publishers Association led Sharjah's Publishers Conference spotlight on African publishing. The post IPA’s Bodour and Setzer Lead African Focus in Conference Closer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-30 02:24:44 UTC ]
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Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
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Amazon has launched a child-friendly version of its Kindle ereader -- the Kindle Kids Edition. At $110, this special edition device is slightly more expensive than the cheapest Kindle, but it has one massive advantage that will appeal to parents, kids and others: it is free from ads. But there... Continue reading at Betanews
[ Betanews | 2019-10-07 15:55:49 UTC ]
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Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 18:00:32 UTC ]
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For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 15:40:12 UTC ]
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Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
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Books from Puffin authors Roald Dahl and Paul McCartney are to be made available for purchase on Yoto, an audio platform for children that plays content using smart cards. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 14:08:31 UTC ]
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Crime heavyweight Ian Rankin, Booker longlisted Braithwaite and "Killing Eve" were among the winners of the 9 Amazon Publishing Readers’ Awards on Saturday night. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 00:14:17 UTC ]
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Joanne Harris has spoken out against an “absurd” focus on debuts in the publishing world. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 16:30:46 UTC ]
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