Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
In a shift, American readers have become more interested in books about mental health than about diet and exercise, according to data released by bookstore chain Barnes & Noble. The data, collected around the New Year's season, seems to indicate that readers' annual resolutions are focusing... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-11 00:00:00 UTC ]
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Hachette UK has acquired the Sheldon Press, a specialist medical, mental health and self-help imprint of the Christian knowledge publisher SPCK. Continue reading at The Bookseller
[ The Bookseller | 2019-01-05 00:00:00 UTC ]
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A major publisher opening a regional office in the north of England; closer collaboration between indie publishers and indie bookshops; thriving book trends including feminism, vegan cookery, publishing around mental health, and feelgood fiction; and continued growth for audio are among the... Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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An odyssey through the landscapes of winter became a meditation on mental health and the human condition for writer Horatio Clare. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Atlantic Books has signed The Natural Health Service by political journalist Isabel Hardman. Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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Penguin Random House and Hachette titles dominate the World Book Night 2018 list, which this year has a spotlight on mental health. Continue reading at The Bookseller
[ The Bookseller | 2017-12-13 00:00:00 UTC ]
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Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunkReaders committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by... Continue reading at The Guardian
[ The Guardian | 2017-03-14 00:00:00 UTC ]
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Daphne Merkin’s new book, This Close to Happy: A Reckoning With Depression, is at once an exploration of her own mental health and a memoir of her experiences growing up in an Orthodox Jewish family with a complicated, domineering mother. “My mother was only nice to me when I was sick,” Merkin... Continue reading at Slate
[ Slate | 2017-02-17 00:00:00 UTC ]
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Film-maker Taika Waititi and Prime Minister John Key are among a dozen Kiwis who have shared their insights into mental health in a book published by Onslow College students. Continue reading at Stuff
[ Stuff | 2016-08-29 00:00:00 UTC ]
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The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
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Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek
[ AdWeek | 2016-04-05 00:00:00 UTC ]
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The younger generations' appreciation for print books and more are noted by IPG Fellow Tom Bonnick of Nosy Crow at Digital Book World. The post Nosy Crow’s Tom Bonnick at DBW: ‘Humanizing a Book’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
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Orion is publishing the darkly comic sketches of a 22-year-old illustrator exploring struggles with mental health, following a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-02-20 00:00:00 UTC ]
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Hodder & Stoughton has acquired A Beginner’s Guide to Losing Your Mind by Emily Reynolds, to be published under the Yelllow Kite imprint in 2017. Assistant editor Maddy Price acquired UK and commonwealth rights in a pre-emptive deal from Robyn Drury at Diane Banks Associates. Continue reading at The Bookseller
[ The Bookseller | 2015-10-22 00:00:00 UTC ]
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Racing ain't cheap, and teams are seldom in a position to turn down money. This leads to some off-the-wall sponsorship deals. Crypto-currencies. Taylor Swift. Jesus. And, for a few glorious years in the late 1980s and early 1990s, "Dianetics," in a campaign bankrolled by the Church of... Continue reading at Advertising Age
[ Advertising Age | 2015-07-16 00:00:00 UTC ]
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Summersdale's recently-launched health imprint Vie will publish a memoir by British psychiatrist Linda Gask this September. The Other Side of Silence: A Psychiatrist's Memoir of Depression chronicles Gask's own experiences of depression. Despite spending her career helping other people's mental... Continue reading at The Bookseller
[ The Bookseller | 2015-05-23 00:00:00 UTC ]
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On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater... Continue reading at Advertising Age
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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YA author James Dawson is writing a guide to mental health for young people with clinical psychologist Olivia Hewitt. Mind Your Head, which will be published by Hot Key Books in 2016, will give tips on managing emotional wellbeing and finding support for mental health issues. Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age
[ Advertising Age | 2014-10-20 00:00:00 UTC ]
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Footlights, the screen legend's unseen prequel in prose to the film Limelight, reflects his sadness at declining stardomRead an extract from Footlights by Charlie ChaplinThe only work of prose fiction ever written by Charlie Chaplin, a dark, nostalgic novella which was the root of his great... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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