Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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We have a vague idea, and a great deal of received wisdom, but, notoriously, we’ve found it challenging to answer some of the simplest questions. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 18:03:10 UTC ]
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Welbeck Children’s has scooped Be More Vegan by food blogger, chef and author Niki Webster – a "young person’s guide to being more plant-based". Continue reading at The Bookseller
[ The Bookseller | 2020-08-23 20:03:38 UTC ]
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E-commerce firm Monwell has launched the Mail Bookshop with Associated Newspapers, the publisher of the Daily Mail and the Mail on Sunday. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 17:01:04 UTC ]
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Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at The Washington Post
[ The Washington Post | 2020-08-19 12:00:00 UTC ]
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Rebecca Watson’s debut novel has a simple story line and an experimental approach. Continue reading at The Washington Post
[ The Washington Post | 2020-08-18 07:39:15 UTC ]
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Ingrid Persaud’s Trinidad-set debut is a memorable, moving account of wounded people who come together to create an alternative family. Continue reading at The Washington Post
[ The Washington Post | 2020-08-12 12:00:00 UTC ]
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Commenters responded to a recent essay about giving away books with a mix of philosophical musings and practical advice. Continue reading at The Washington Post
[ The Washington Post | 2020-08-01 12:00:00 UTC ]
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On this episode of Personal Space: The Memoir Show, Sari Botton interviews Laura Lippman, author of My Life as a Villainess, published by William Morrow. In this wry essay collection she writes movingly about becoming a mom in her fifties, choices she made in her career as a journalist and a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-30 18:00:43 UTC ]
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Many of us enjoy getting lost in historical novels, often set in periods of history when great change was taking place. Contemporary fiction is usually less rooted in a specific time – often focusing on the miniate of human existence or the fallout from smaller, personal events. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 18:42:52 UTC ]
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The shortlists for both the Photography and Moving Image Book Awards of the Kraszna-Krausz Foundation are this year dominated by the theme of identity. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 15:31:14 UTC ]
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Publishers, trade groups, and booksellers of inspirational fiction discover millennials 'are not unicorns.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
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Rakuten’s Kobo readers are still hanging around to compete with Amazon’s Kindle lineup, and the company just unveiled a new model. The Kobo Nia is an entry-level reader with a six-inch, 1,024 x 758 Carta E Ink display (with Kobo’s ComfortLight front... Continue reading at Engadget
[ Engadget | 2020-07-15 10:05:12 UTC ]
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Savvy readers know from the get-go that the title of Kim’s debut thriller must be ironic. Continue reading at The Washington Post
[ The Washington Post | 2020-07-15 05:17:42 UTC ]
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The 2020 campaign to mark National Poetry Day on 1st October will highlight a list of 40 new books focused on poetry participation, including work from Michael Rosen, Inua Ellams and Kate Clanchy. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 10:54:41 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. Continue reading at Advertising Age
[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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A stalwart quiz book from 2008 was the bestselling Northern-issued title last year, beating off some prize-fighting fiction books Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 18:03:17 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at The Guardian
[ The Guardian | 2020-06-23 11:06:09 UTC ]
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