Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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Essayist Roger Rosenblatt’s wide wanderings start with a solo trip to the beach — at age 3. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:55:46 UTC ]
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Pearson has created a new direct-to-consumer division, hiring senior talent from Warner Bros to help lead it. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:07:40 UTC ]
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Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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In May of this year, SAGE publishing took a step that was part gamble, part experiment. As discussions over lockdown policies dominated the global conversation, Professor Stephen Reicher emerged as one of the most authoritative voices in the field, through his work with the government’s... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 10:49:23 UTC ]
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Our commenters had some thoughtful responses to a story about novels that ended in disappointing ways. Continue reading at The Washington Post
[ The Washington Post | 2020-10-24 12:00:00 UTC ]
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Dorling Kindersley will put a focus on sustainability in its spring list next year, revealing titles to encourage the public to "make more sustainable choices". Continue reading at The Bookseller
[ The Bookseller | 2020-10-23 10:44:48 UTC ]
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As in life, saying goodbye is not easy for storytellers. Parting can be such sweet sorrow or such putrid disappointment. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 12:00:00 UTC ]
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What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot
[ Book Riot | 2020-10-09 10:33:00 UTC ]
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Brit Bennett, Dara McAnulty, Kiley Reid and Rutger Bregman are among the authors shortlisted by booksellers for this year's Books Are My Bag Readers Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 00:27:03 UTC ]
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IN HONOR of Banned Books Week, LARB’s editors have compiled a brief anthology of essays on works of literature that were — and, in some cases, still are — officially unavailable to large groups of readers around the world, as well as interviews with authors who have faced censorship. In this... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-09-27 12:30:06 UTC ]
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If you’re ready for your early readers and middle schoolers to explore manga, this is our list of the best manga for kids to get started, including Children of the Sea by Daisuke Igarashi. Continue reading at Book Riot
[ Book Riot | 2020-09-25 10:36:00 UTC ]
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Two years into its work, the book program for children devised by the United Nations and IPA gets a lusophone wing. The post SDG Book Club for Young Readers: A Portuguese-Language Expansion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-23 13:02:41 UTC ]
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In his latest book, The Wim Hof Method, the extreme athlete aims to change the way people perceive consciousness and human potential. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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Booksellers have generally reacted enthusiastically to news that the US indie-focused retail site Bookshop.org is launching in the UK this November, although some remain cautious. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 19:17:12 UTC ]
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Do you join book clubs only to find you're unable to get into the activity? Here's one reader on how distraction thwarts book club attempts. Continue reading at Book Riot
[ Book Riot | 2020-09-02 10:34:00 UTC ]
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Puffin will publish a new animal detective series from Megan Rix for readers aged six plus. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 09:37:50 UTC ]
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David Higham Associates (DHA) is running a series of events for adult and children’s fiction writers in its next New Writers Open Week. Continue reading at The Bookseller
[ The Bookseller | 2020-08-31 14:20:32 UTC ]
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