Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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LifeWay Christian Resources will close two-thirds of its 170 bricks-and-mortar stores this summer, with the rest following by the year’s end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-17 00:00:00 UTC ]
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W H Smith has revealed plans to refit its post office stores with a bigger emphasis on books. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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Grazia has run its last dedicated books page, 'Shelf Life', under books editor Alexandra Heminsley after a redesign. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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The opening day of the 2019 Association of Writers and Writing Programs (AWP) Conference in Portland, Ore., saw a renewed conference kick off after an off year at 2018's annual gathering, which was followed by months of organizational tumult. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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A new platform for underrepresented writers, Untitled, has launched with its first free salon taking place next month in London. Continue reading at The Bookseller
[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age
[ Advertising Age | 2019-03-21 00:00:00 UTC ]
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Amazon just debuted a new ebook reader, and it's already the best Kindle you can buy. Continue reading at Wired
[ Wired | 2019-03-20 00:00:00 UTC ]
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UK home secretary says they ‘have responsibility not to do terrorists’ work for them’Internet companies who allow the distribution of banned content “should be prepared to face the full force of the law”, Sajid Javid has said, as he called on people to stop watching and sharing the livestream... Continue reading at The Guardian
[ The Guardian | 2019-03-16 00:00:00 UTC ]
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You started writing early in your high school days, what were you writing about most back then?I think it is exaggerating to say I started writing at high school. I was already writing, but it was mainly journaling, which was not for public consumption. There was a poem (about a tree in the... Continue reading at British Council global
[ British Council global | 2019-03-15 11:15:36 UTC ]
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Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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Lumina Datamatics has upgraded its Rights Platform with the inclusion of blockchain solution RapidRightsChain. Shorter rights acquisition time and lower costs are the main advantages coming out of this new upgrade, the company says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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Bookouture has promoted Kathryn Taussig to publishing director with responsibility for recruiting and leading a new US-focused team. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Faisal Oddang will be talking about 'Traditional Stories in Contemporary Literature' at The London Book Fair on Wednesday 13 March at 11.30. Hello Faisal Oddang. It’s very good to meet you. The first think that strikes me about you is that you are an exceptionally prolific writer. What is it... Continue reading at British Council global
[ British Council global | 2019-03-01 11:15:36 UTC ]
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The Switch hasn't quite lived up to its tablet potential due to a severe lack of software outside of games, but it's surprisingly found a groove as a comic book e-reader. It's all thanks to Inky Pen -- a comic subscription that's currently exclusive... Continue reading at Engadget
[ Engadget | 2019-02-28 00:00:00 UTC ]
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Sheila Rooswitha Putri will be appearing at Glasgow Zine Library with Arianne Maki and Ben Soedira on Saturday 16 March at 19.00. Storytelling in pictures is fundamental to many cultures - what are the distinctive qualities of Indonesia’s traditions of visual narrative and how do you think... Continue reading at British Council global
[ British Council global | 2019-02-25 11:15:36 UTC ]
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Intan Paramaditha will be appearing alongside Syd Moore to discuss re-writing old stories and myths with a contemporary, feminist slant at the Essex Book Festival on 15 March 2019 at 19.00. Find out more and book tickets here. What’s exciting about Indonesian literature at the moment, and... Continue reading at British Council global
[ British Council global | 2019-02-21 11:15:36 UTC ]
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A report from Axel Springer shows churn prevention is a higher priority this year while satisfaction with platform support has declined. The post ‘Retention is a key strategic element for all publishers’: European publishers focus on churn appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-21 00:00:00 UTC ]
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Following a recent story about Burbank's Corner Cottage's breakfast burritos, the Leader heard from readers - via Facebook, Twitter and Instagram - about which place they believe has the best breakfast burrito in the Media City. Then we mapped them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-20 00:00:00 UTC ]
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Asserting that the work of francophone markets' small- and mid-sized publishers is a kind of activism, organizers of the 'Talented Indies' program in Brussels hold their third round of programming. The post In Brussels: A Focus on Francophone Independent Publishers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-19 00:00:00 UTC ]
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