Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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A programme of events focusing on Indonesian publishing will be held at the London Book Fair this year, including insights into children’s books and current market trends. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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In her speech, Open Markets Institute senior fellow Lina Khan said: “More than any other firm, Amazon depicts how a company can come to monopolize all sorts of markets without triggering scrutiny under our anti-monopoly laws.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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The National Organising Committee for Indonesia as Market Focus Country at the 2019 London Book Fair is offering grants of up to £5,000 to organisations in the UK for the purpose of staging activities or events that increase public knowledge of Indonesia via the creative sector. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Indonesia is the country of focus at the London Book Fair this year and recently at Frankfurt - to what extent do you think Indonesian literature is finally having it's moment in the spotlight? I cannot say for certain what these one-off ‘spotlights’ on Indonesian literature would mean for... Continue reading at British Council global
[ British Council global | 2019-02-08 10:06:53 UTC ]
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Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-07 00:00:00 UTC ]
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One month before Indonesia appears as Market Focus Country at The London Book Fair (LBF) 2019, the National Organising Committee of Indonesia are hosting a cultural late at Asia House on Friday 15th February. The event will offer visitors a chance to experience a cultural journey across the... Continue reading at British Council global
[ British Council global | 2019-02-05 14:29:19 UTC ]
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David Walliams’ next publication, a funny story entitled Fing, "dovetails seamlessly" with his short stories and middle-grade novels, according to his publisher HarperCollins Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Louise Adler and four board members resign as university decides to change directionMelbourne University Publishing’s CEO and members of its board of directors have resigned in protest against the university’s proposed new strategy for the publishing house that, according to one former board... Continue reading at The Guardian
[ The Guardian | 2019-01-30 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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The Portland Press Herald in Maine said it would bring back its local book reviews if the author and his followers brought in 100 new subscriptions. They brought in twice that. Continue reading at The New York Times
[ The New York Times | 2019-01-14 00:00:00 UTC ]
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Hachette Children’s Group will this year publish the first series for young readers by Shane Hegarty, author of Darkmouth (HarperCollins Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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Jill Abramson, the former executive editor of the New York Times, says that a Fox News report claiming that she views her former employer as biased against President Trump took words from her forthcoming book out of context. The Fox News article, written by Howard Kurtz and headlined "Former NY... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-08 00:00:00 UTC ]
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Authors Cathy Newman and Jonathan Coe have urged customers to take their business to the high street this Christmas season after suffering stock shortages of their titles on Amazon.co.uk. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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A painting provided the inspiration for Lucy Strange’s second children’s book, about a family struggling with the outbreak of the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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The 180-page report shows a steep drop in both sales of books by Canadian authors and books published by Canadian-owned presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-13 00:00:00 UTC ]
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Folks used to think that e-readers would relegate traditional paper books to the scrapyard of the past and destroy the publishing industry as we knew it. But, in the time since the first Kindle e-reader was unveiled in 2007, the dire declarations of what effect the devices might have on our... Continue reading at PC World
[ PC World | 2018-12-11 00:00:00 UTC ]
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Just short of its 25th anniversary, Pula’s book fair in Croatia will draw some 50,000 people and 200 publishers to its program of debate and open discussion. By Olivia Snaije | @OliviaSnaije ‘We Wanted a Place for Freedom’ n a brilliantly sunny morning on the Istrian peninsula in Croatia, the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-07 00:00:00 UTC ]
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The Rakuten Kobo Forma is a poster child for the tug-of-war behind the design of every device you own. Companies strive to find the right balance of size, weight and features based on market research and what’s worked well for them in the past. Sometimes it works out. Sometimes things go... Continue reading at PC World
[ PC World | 2018-12-05 00:00:00 UTC ]
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The Texas Observer published an interesting piece Tuesday about a 74-year-old Dallas-area Republican activist named Ray Myers, who was a 2016 Republican National Convention delegate for Ted Cruz and a co-author of the 2018 Texas Republican Party’s official platform. Myers recently posted a... Continue reading at Slate
[ Slate | 2018-12-05 00:00:00 UTC ]
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At the daylong FutureBook Live conference in London, one session tried to envision ides of publishing's future beyond book-based models. The post At FutureBook Live, Exploring ‘New Platforms, New Ways of Storytelling’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-03 00:00:00 UTC ]
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