Content-Focused Technology

If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with: #content development

Other Publishing stories related to: 'Content-Focused Technology'

How Dynamic Is Your Publishing? A Cloudy Moment in Content Management

'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #content management

The Players’ Tribune and Budweiser team up for new content studio

Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday

[ Digiday | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content studio #video content #derek jeter #social platforms #broader strategy #grow audience

Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #digital content #trade group #user experience #growing audience #jason kint

4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #sponsored content #drive subscriptions

Mark Zuckerberg says many conservatives don't trust Facebook to show 'content without a political bias'

As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content distributor #mark zuckerberg #news publisher #story curator

BISG’s MIP 2016 Confab to Focus on Social Responsibility

This year’s Making Information Pay conference will feature presentations on community outreach, consumer data privacy, accessible publishing practices and diversity in the workplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social responsibility #community outreach

When you buy digital content on Amazon or iTunes, you don't exactly own it

Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #significant differences

At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago

Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #market focus #publishing market #bookexpo america #fixed pricing

Otter-Barry Books launches poetry list with focus on debuts and diversity

Janetta Otter-Barry, the founder of independent publisher Otter-Barry Books, is hoping to publish new voices in children’s poetry with her new list. Continue reading at The Bookseller

[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Digital Solutions in India 2016: Unfolding the Next Chapter in Digital Content Proposition

This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions #lower cost

Irish Company Focuses on Diversity for New Personalized Children's Books

Irish startup Writing for Tiny allows users to create personalized books with characters of all sizes and colors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #facebook opens #branded content

Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook opens #branded content #taking advantage #prior permission

Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #facebook opens #branded content #post ads #media outlets

Meredith Inks Two More Millennial-Focused Partnerships

Female-oriented publishing giant signs agreements with viral video brand Whats Up Parents and independent mag GFF: Gluten-Free Forever. The post Meredith Inks Two More Millennial-Focused Partnerships appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Murtagh focused on picture book growth

Ann-Janine Murtagh, executive publisher at HarperCollins Children’s Books, said her business is on track to expand its picture book publishing, including a new collaboration between renowned illustrators Sir Quentin Blake and Emma Chichester Clark, entitled Three Little Monkeys. Continue reading at The Bookseller

[ The Bookseller | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ann-janine murtagh #executive publisher #harpercollins children

'Charming' Watson title to be LBF focus for Sphere

Sphere has signed a “charming second chance love story” by Sue Watson which the publisher has said will be a “focus title” for the company at London Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinterest appeared #social platforms #slow burn #evergreen content

Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015... Continue reading at AdWeek

[ AdWeek | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million