As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
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Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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#copyright infringement
A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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#long run
#rolling stone
#upheaval amy
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
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#graphic novels
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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#finding success
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#ad blockers
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Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
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#sell content
#effective ways
#make money
#publishing industry
Viking will publish a book about the species of humans 50,000 years ago and how the genetic trajectory affects our health today by archaeological scientist Tom Higham. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 23:39:33 UTC ]
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#viking snaps
The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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#ad blockers
#advertising side
#big thing
#full interview
#digital media
The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 09:05:26 UTC ]
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When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 22:09:18 UTC ]
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#investigative journalism
#steven spielberg
#justin timberlake
#idris elba
#marvelous mrs
#anthology
Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday
[ Digiday | 2019-10-04 04:00:07 UTC ]
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#digiday video
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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#television shows
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Audials AG has released Audials One 2020, a major new version of its comprehensive stream capture suite. The suite brings together all the tools available separately in three other products: Audials Music 2020 (music and audiobook recording), Audials Movie 2020 (video streams) and Audials Radio... Continue reading at Betanews
[ Betanews | 2019-09-16 13:08:51 UTC ]
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#audiobook recording
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Group Nine Media just raised $50 million from lead investor Discovery Inc. and partner Axel Springer SE, the company announced Monday. The digital media holding company also hinted that acquisitions may be on the horizon with the new increase in funds. Discovery initially invested $100 million... Continue reading at AdWeek
[ AdWeek | 2019-09-09 14:56:30 UTC ]
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#axel springer
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#digital media
The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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#younger audiences
#live games
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#fast growth
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Content is everywhere. In fact, there is an overabundance of content out there at the click of a button or the swipe of the screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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