Content Discovery: Quality Vs. Quantity

As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
News tagged with: #content discovery #page views

Other Publishing stories related to: 'Content Discovery: Quality Vs. Quantity'

Springer Nature extends ResearchGate content sharing pilot

Springer Nature is extending its content sharing pilot with site ResearchGate, originally launched in March, with a new phase that will see the publisher roll out four times as much content on the platform. Continue reading at The Bookseller

[ The Bookseller | 2019-07-11 04:52:05 UTC ]
More news stories like this | News stories tagged with: #originally launched #springer nature

This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with: #raised $9 #content publisher

10 Takeaways You Missed From Our Content Engagement Master Class

[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
More news stories like this | News stories tagged with: #high priority #push notification #digital content #bonnier

Facebook warns that it can’t fully solve the toxic content problem

Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:37:03 UTC ]
More news stories like this | News stories tagged with: #tech companies #fake news #—bloomberg news #verso

Reinventing the way traditional media organizations master digital content

In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday

[ Digiday | 2019-06-13 04:03:22 UTC ]
More news stories like this | News stories tagged with: #digital channels #digital publishing #digital content

New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers’ Content

The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
More news stories like this | News stories tagged with: #news publishers

Lambda Literary 2019 Awards Issued in 24 Categories in LGBTQ+ Content

In their 31st year, the Lammys were sponsored by the Big Five publishers, independent houses, booksellers, and other retailers. The post Lambda Literary 2019 Awards Issued in 24 Categories in LGBTQ+ Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:38 UTC ]
More news stories like this | News stories tagged with: #31st year #independent houses

Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
More news stories like this | News stories tagged with: #digiday research #publisher content #engaging content

Nvidia's RTX Studio laptops pair fierce hardware with dedicated drivers for content creators

Intel isn’t the only chipmaker aiming to remold the PC industry to its vision. At Computex in Taiwan on Monday, Nvidia revealed RTX Studio laptops, a new initiative focused on giving content creators powerful computer hardware and rock-solid, creation-focused drivers to match.These powerful... Continue reading at PC World

[ PC World | 2019-05-27 07:30:00 UTC ]
More news stories like this | News stories tagged with: #ll find

Facebook says it is more aggressively enforcing content rules

Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
More news stories like this | News stories tagged with: #hate speech

Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
More news stories like this | News stories tagged with: #hate speech #facebook isn #fake accounts #pilot program

Golf Digest Sold to Discovery, Inc.

Golf Digest was sold to Discovery, Inc. on Monday. According to a release posted on Golf Digest's website, this sale is a result of a nine-month long process that began when Condé Nast—owner of the magazine since 2001—announced it would be refocusing on its style and culture brands, which led to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot list #tiger woods #global scale

How AI and Natural Language Processing Can Increase the Speed and Quality of Publishing

For quite a few years, artificial intelligence seemed like just another buzzy term with vague implications on the publishing industry. But now, publishers are putting it into action. Through a range of applications, AI and natural language processing are being used by publishers to streamline... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-03 19:33:38 UTC ]
More news stories like this | News stories tagged with: #publishing industry #artificial intelligence

Target's first NewFront pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included creatives #leland maschmeyer #brian collins #paola antonelli #senior curator #founding director #shankar vedantam #radio show #todd waterbury #joy buolamwini

Target's first NewFronts pitch excludes content

Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #trojan horse #dive deeper #sales reps #important part

Netflix to launch magazine to hype its content for awards season, report says

For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #awards season

5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent sources

The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #flat fee