While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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I always loved colouring in as a child, but gave up the habit as an adult. Now I’ve returned to it – and judging from sales figures, it seems I’m far from aloneColouring books for adults top Amazon bestseller listWhat’s your favourite colour? It’s a question children ask each other so often we... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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Surge in popularity of genre attributed to ‘anti-stress’ benefits and nostalgiaThe bestselling title on Amazon in the US right now is not Harper Lee’s hugely anticipated second novel, Go Set a Watchman, or George RR Martin’s Song of Ice and Fire fantasy series, or even Zoella’s much-mocked but... Continue reading at The Guardian
[ The Guardian | 2015-04-05 00:00:00 UTC ]
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#girl online
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#secret garden
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended March 29, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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#digital evolution
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'Yes' was released almost six months ago but it's still holding steady on multiple bestseller lists. Poehler starred on the NBC sitcom 'Parks and Recreation' as well as 'Saturday Night Live' and films such as 'Anchorman 2' and 'The Secret World of Arrietty.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-03 00:00:00 UTC ]
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#months ago
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Since being reacquired by its founder in 2010, Stone Bridge Press, an independent publisher specializing in books on Japan, has expanded its list to include books on China and has launched ThreeL Media, an imprint focused on books that examine a range of sexualities and lifestyles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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#include books
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'Yes' was released almost six months ago but it's still holding steady on multiple bestseller lists. Poehler starred on the NBC sitcom 'Parks and Recreation' as well as 'Saturday Night Live' and films such as 'Anchorman 2' and 'The Secret World of Arrietty.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-03 00:00:00 UTC ]
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#poehler starred
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#secret world
Serpent's Tail has acquired Adrien Bosc's Constellation, a literary sensation in its native France. The novel is based on the true story of the crash of a Lockheed Constellation passenger plane which went down when travelling between Paris and New York in 1949. The book combines stories of the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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#true story
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The children’s sector outperformed the overall market in Italy in 2014, and has been “the saviour of the Italian book market”, according to Associazione Italiana Editori (AIE), the Italian publishers association. While the Italian book market declined in 2014 (–3.8% in value terms, to €2.56bn)... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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'Becoming Steve Jobs,' Brent Schlender and Rick Tetzeli’s biography of the late Apple CEO, rose from the #8 spot to the #2 spot on Apple’s bestseller list for the week ended March 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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New titles dominated the top spots on bestseller lists across international markets last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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#marketing campaigns
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One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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The debut of the trailer of the film adaptation shot John Green's 2008 novel to the #2 spot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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#ibooks bestsellers
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##2 spot
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended March 15, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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