Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
News tagged with: #legacy media #north carolina

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Bookstore News: June 6, 2016

A bookstore grows in Brooklyn; a Singapore store tests vending machines; B&N to close another New York City store, at least temporarily; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-06 00:00:00 UTC ]
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Bookstore News: June 3, 2016

Nashville gets a bookstore of 'Her' own; a Bay Area bookstore is seeing double; a Bainbridge Island store changes hands; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Bookstore News: June 1, 2016

A Canadian couple sets up shop in Edmonton; an IT expert opens a low-tech kids’ store in California; a Washington state classic changes hands; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-01 00:00:00 UTC ]
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Bookstore News: May 31, 2016

A bookstore gets crafty after alcohol sales are ok’d; a library bookstore takes off; a Utah town gets “booked”; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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News Briefs: Week of May 30, 2016

Macmillan buys self-publishing platform Pronoun and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Bookstore News: May 27, 2016

Amazon goes Ivy League; book clubs get a store of their own; a Long Island favorite returns with a new look; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Bookstore News: May 26, 2016

Indigo unveils its first concept store in Toronto; an indie author preps his store opening in Texas; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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Bookstore News: May 25, 2016

North Carolina and Illinois add new bookstores; a Silicon Valley store is singled out for its tech prowess; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-25 00:00:00 UTC ]
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Bauer Media Expands GumGum Partnership

The In Touch Weekly publisher is the latest to bring GumGum's image-overlaying ad tech to the U.S. market. The post Bauer Media Expands GumGum Partnership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Bookstore News: May 23, 2016

A New Hampshire store preps to move; two college stores in Florida are merging; and an Arizona shop temporarily shuts its doors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-23 00:00:00 UTC ]
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Bookstore News: May 20, 2016

A California couple puts their store on the market; two Montana writers mark the fifth anniversary of their used bookstore; and the University of North Carolina begins the privatization process at its school store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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News Briefs: Week of May 23, 2016

Goodreads offers daily discounts and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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New UK-UAE Partnership: Bloomsbury and Kalimat in Translation Exchange

Both cultural exchange and commercial market presence are expected by Kalimat and Bloomsbury's executives in an Arabic-English translation agreement. The post New UK-UAE Partnership: Bloomsbury and Kalimat in Translation Exchange appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-19 00:00:00 UTC ]
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Bookstore News: May 17, 2016

Two long-time New England bookstores change hands; a Seattle store opens its newest location; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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Bookstore News: May 16, 2016

Greenlight Bookstore’s customers green light second location with six-figures in loans. Elsewhere in Brooklyn, a feminist collective combines bookselling with washing clothes. And the country’s oldest LGBT bookstore awarded money to upgrade web experience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-16 00:00:00 UTC ]
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Former Sky News editor pens book on flags

London-based independent Elliott & Thompson is publishing Worth Dying For: The Power and Politics of Flags by Tim Marshall, former diplomatic editor of Sky News.  Continue reading at The Bookseller

[ The Bookseller | 2016-05-14 00:00:00 UTC ]
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The Wall Street Journal's Social Vendor Says Facebook Is Not Suppressing Conservative News

Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days.  The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
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By getting into the news business, Facebook opened itself up to a new controversy

To lure more users and advertising dollars, Facebook has increasingly assumed the role of a news organization by curating and publishing articles -- and to great effect. Four in 10 U.S. adults now get their news from the social media giant. But with recent accusations that Facebook suppressed... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-11 00:00:00 UTC ]
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BEA 2016: Getting Out the New Localism

The next step for the buy local movement is to move it into the policy arena, said Stacy Mitchell, co-director of the Institute for Local Self-Reliance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Bookstore News: May 11, 2016

A husband-and-wife duo preps to open a new bookstore in Washington state; NYC's Book Culture cozies up to the NYRB; Rainy Day Books goes Scottish; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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