Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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New book charts the remarkable history of Britain’s best-selling newspaperThe ignominy of the News of the World’s closure in 2011, itself preceded by years of hacked celebrity gossip and sleazy scandals, has tended to obscure the newspaper’s social and cultural significance in previous eras.It... Continue reading at The Guardian
[ The Guardian | 2015-12-02 00:00:00 UTC ]
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The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it... Continue reading at AdWeek
[ AdWeek | 2015-12-01 00:00:00 UTC ]
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As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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September bookstore sales rose 6.7% and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Skyhorse Publishing has used acquisitions to help it expand since its 2006 founding. But this year it has grown by entering into agreements for two publishing partnerships and bringing in new executives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Publisher sees digital advertising growth halve and print advertising worsen with employment and property ads in steep declineJohnston Press has seen digital advertising growth halve and print advertising worsen as employment and property ads suffered steep declines.The regional newspaper... Continue reading at The Guardian
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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Beyond Belief, a new book by Charles Saatchi, brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad MenBeyond Belief: Racist, Sexist, Rude, Crude and Dishonest, The Golden Age of... Continue reading at The Guardian
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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Jack Kliger on board as publisher. The post Jewish News and Culture Site Tablet Debuts Print Mag appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
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Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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As companies shift marketing dollars back into print-based custom projects, city and regional publishers are at the ready. The post Regional Mags Are Positioned Well for a Resurgence in Local Custom Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-13 00:00:00 UTC ]
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Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Facebook's Notify is here. Think Apple News + Twitter = Facebook Notify. The news-centric stand alone app lets users receive news alerts on their lock screens from a menu of topics and publishers. Facebook says this is supplemental to its News Feed because people want multiple ways to get... Continue reading at Digiday
[ Digiday | 2015-11-12 00:00:00 UTC ]
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Hot religion reading from across the web: seven books selected in honor of Jewish Book Month; 'The Office' star Rainn Wilson's new memoir on faith; a Christian man who claims he was fired for publishing a book about his beliefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
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Booksellers challenge age-verification law and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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Company reports that it is enjoying ‘phenomenal growth in a difficult market’Last week, we had consolidation by regional newspaper publishers. Now comes news of consolidation among regional news agencies. The expansionist Bristol-based SWNS has acquired National News in London, adding it to the... Continue reading at The Guardian
[ The Guardian | 2015-11-05 00:00:00 UTC ]
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AIM Media Indiana, LLC announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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Simon Fox says changed newsroom practices means possibility of claims over alleged hacking in past has no relevance to current working cultureThe chief executive of Trinity Mirror has said it is “fit and proper” to take over Local World, despite potentially facing more than 100 cases of alleged... Continue reading at The Guardian
[ The Guardian | 2015-11-04 00:00:00 UTC ]
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U.S. librarians head to this year’s Guadalajara International Book Fair, PRH Grupo Editorial starts a new Spanish-language imprint, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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Rather than compete with mega-etailers, used booksellers are finding success by partnering with them and selling through their websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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