Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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A North Carolina store adds a West Coast location; a California bookseller considers closing; and a veteran Minnesota bookseller prepares to call it quits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Supreme Court delays Google decision and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Female-oriented publishing giant signs agreements with viral video brand Whats Up Parents and independent mag GFF: Gluten-Free Forever. The post Meredith Inks Two More Millennial-Focused Partnerships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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An Iowa bookstore prepares for its grand opening; a currently unnamed bookstore/café is in the works in Maryland; and a Virginia bookstore could lose its lease. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
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Is it satire? Reverse psychology? Who knows? Aly’s allies rally round The Project co-host on Twitter, but News Corp’s list isn’t worth their hashtagged outrageNews Corp appears to have failed to convince Australians why Waleed Aly – The Project host, first-time Gold Logie nominee, long-time... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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A Washington, D.C., bookstore changes up its café; Poetry Madness in Portland; and a Brooklyn store faces closure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-06 00:00:00 UTC ]
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Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday
[ Digiday | 2016-04-05 00:00:00 UTC ]
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A San Francisco store bounces back; a Cincinnati store marks its 40th birthday; and a fire temporarily closes a California shop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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A new bookstore is about to be constructed in Illinois, a store in the Berkshires marks its first 40 years under one owner, and a memorial is scheduled for a former Pennsylvania bookseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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A California bookstore preps for its opening; a Michigan store turns one; two New Jersey booksellers announce plans to close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-30 00:00:00 UTC ]
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Headline is publishing a new book by Charlotte Crosby called Live Fast, Lose Weight, which will “show every young woman who wants to work hard all day and then party the night away how she can eat and drink on the go without piling on the pounds.” Continue reading at The Bookseller
[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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A new bookstore is coming to South Carolina; stores in California and North Carolina are relocating; and a store in Maine is changing hands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-28 00:00:00 UTC ]
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Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Louisiana to start collecting online sales tax; Jeff Kinney's Massachusetts store wins design awards; and NPR's Morning Edition to be broadcast from an Illinois bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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A high-end B&N is coming to Scarsdale, NY; an Orange Country bookstore is thrown a lifeline; and a Buffalo, NY, bookseller reveals her run-in with the FBI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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Today’s headlines include a list of three spiritually-themed books to check out, a nun’s memoir recounting rape and abuse at the hands of a priest, and a Q&A with Christy Beam, the author of ‘Miracles From Heaven.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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Three award-winning New Zealand authors are travelling to Marlborough in July for the region's third annual book festival. Continue reading at Stuff
[ Stuff | 2016-03-22 00:00:00 UTC ]
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