Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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Religion and Spirituality News From Around the Web: February 24, 2016

Today’s religion and spirituality news roundup includes a new book from Christian publishers on Queen Elizabeth’s faith and details about a self-help book with “spiritual tools” by Gillian Anderson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gillian anderson #queen elizabeth #christian publishers #spirituality news

News Briefs: Week of February 22, 2016

Wasserman named Heyday publisher and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Taipei Book Fair 2016: Adult Coloring Books a Local Craze

This year's Taipei fair highlighted shifting interest for local readers who are now more interested in history, democracy, capitalism...and adult coloring books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local readers

Fairfax Media posts $27.4m profit despite lower print advertising revenue

Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print advertising #financial year #editorial restructure #net profit

Facebook's Instant Articles will draw from more news outlets

Facebook first announced its so-called Instant Articles last May, serving up news articles quickly for mobile consumption. However, the list of publishers was super limited, but that's about to change. Starting in April, the social network will open... Continue reading at Engadget

[ Engadget | 2016-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile consumption #news outlets

Louise Mensch to launch rightwing site for Rupert Murdoch’s News Corp

Publisher says US-focused site Heat Street will have no ‘safe spaces’Former Tory MP Louise Mensch is to launch a centre-right website for Rupert Murdoch’s News Corp.Mensch tweeted that under her leadership the libertarian website, Heat Street, will be a place where “disagreement will be... Continue reading at The Guardian

[ The Guardian | 2016-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #safe spaces #rupert murdoch

News Briefs: Week of February 15, 2016

After eight-year slump, 2015 bookstore sales rise and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Religion and Spirituality News From Around the Web: February 10, 2016

Romance author Nicholas Sparks’ lifetime of faith, a book intended for the "spiritual but not religious," and how to use books during Lent are some of the news items creating a buzz today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spirituality news

News Corp. Plummets as Profit Trails Estimates on Ad Revenue

Shares of News Corp., controlled by billionaire Rupert Murdoch, had a record decline after the publisher of the Wall Street Journal and New York Post reported fiscal second-quarter profit that missed analysts' estimates.Earnings, excluding some items, were 20 cents a share in the period ended... Continue reading at Advertising Age

[ Advertising Age | 2016-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york trading #estimated $2 #projections compiled #ad revenue #york-based company #year earlier

Book Depository is coming to Australia – but there's nothing like a local bookshop

While the Amazon-owned online retailer’s first major step into Australia means more competition, it’s not all doom and gloom for independent booksellersHead down Brunswick Street in Fitzroy and walk towards the neon lights until you see the words “Totally Weird Shit” on an awning. Walk through... Continue reading at The Guardian

[ The Guardian | 2016-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mall operator #open hundreds #amazon plans #making room #wide range #sold books

Copyright on the agenda at International Publishers Congress

The director general of the World Intellectual Property Organisation (WIPO) has been confirmed to speak to senior international publishers at the 31st International Publishers Congress. Continue reading at The Bookseller

[ The Bookseller | 2016-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #director general

How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want

Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek

[ AdWeek | 2016-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #provide feedback #full picture #-based company

Facebook's latest News Feed overhaul puts stories you want to see at the top

Facebook knows everything about you, from who your friends and family are to what you like and where you’ve been. It even knows the posts you draft but never publish. Combine all that information with the power of the like button, which signals to Facebook that a post should be shared more... Continue reading at PC World

[ PC World | 2016-02-02 00:00:00 UTC ]
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Daily News parent to bid for O.C. Register, Press Enterprise

Digital First Media, the owner of the Los Angeles Daily News, has indicated interest in bidding for the Orange County Register and other assets of bankrupt publishing company Freedom Communications. That move could set up a three-way bidding war for the Register among Digital First, Freedom... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #freedom communications #bidding war

Facebook should know by now what's news and what's spam

Late last week, The Guardian published an interview with a survivor of Obama's first drone strike, which occurred in tribal Pakistan on his third day as president. It detailed the impact the attack had and raised concerns over the civilian damage the... Continue reading at Engadget

[ Engadget | 2016-01-30 00:00:00 UTC ]
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News Briefs: Week of February 1, 2016

Amazon’s 2015 revenue tops $100 billion and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Flying Eye launches brand partnership with Wahaca

Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller

[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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Religion and Spirituality News From Around the Web: January 27, 2016

The kids who helped Pope Francis write a children’s book and a book of spiritual songs owned by the judge of the Salem Witch Trials are among the most-talked about news items in religion and spirituality publishing today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-27 00:00:00 UTC ]
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For Success in India, Look to Local Authors and Translation

In India, reading local authors in many local languages is thriving, making translation a crucial strategy for Indian publishers to widen their reach within the country. The post For Success in India, Look to Local Authors and Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #indian publishers #local languages #local authors #translation appeared