Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
News tagged with: #legacy media #north carolina

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Google and Local World strike deal to launch 10 evening editions

Regional publisher to launch titles such as the Bristol Post and Leicester Mercury through apps that launch at 5pm dailyLocal World is to launch digital evening editions for 10 of its titles, including the Bristol Post, Leicester Mercury and Nottingham Post.The regional newspaper publisher has... Continue reading at The Guardian

[ The Guardian | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch titles #regional publisher #leicester mercury #nottingham post

Newsonomics: Could a Small Google Tech Change Mean Tens of Millions to News Publishers?

The late April news was impressive and divisive: Google would spend &euro;150 million on a new Digital News Initiative (DNI) partnership with European news publishers (&ldquo;Google to launch $150 million partnership with publishers&rdquo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers

Rupert Murdoch's News Corp. to pay dividend to shareholders

Publishing company News Corp. said its finances are in good shape and that it would begin paying investors a semiannual cash dividend. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch

One Big Problem With Facebook as a Platform for News: It Deletes Things

As Facebook rolls out its &ldquo;Instant Articles&rdquo; initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #big problem #publishing directly

The Roundup: Religion Book News from Across the Web, June 10, 2015

Female authors replace male pastors on Christian publishers' lists; a grant to an LGBT group--at Wheaton College? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishers

Short Takes: Spirituality & Religion Book News, June 10, 2015

Pelican donates book proceeds to Food for the Poor; seven Selah Awards for Baker; nominations open for CSPA and Illumination Awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #nominations open

Why TV Is Still the Most Effective Advertising Medium

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek

[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies involved #eye opening #streaming service #dramatic change #latest addition #high level

Apple News vs. Facebook Instant Articles: How they compare

At its Worldwide Developers Conference on Monday, Apple announced the News app, the latest example of a platform trying to improve the mobile news reading experience and get publishers to distribute their news directly on apps. News invites comparisons with Facebook’s Instant Articles, which... Continue reading at Digiday

[ Digiday | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #apple announced #news app #news directly

Germany's 'Publisher of the Year' Talks Local Trends

Georg Reuchlein, who was named 2014 Publisher of the Year by Germany's 'BuchMarkt' magazine, talks digitization, discoverability and the German thriller he's publishing this season that he described as "a kind of Berlin 'Chinatown.'" Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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Vt. Author Teams Up with Local Bookstores to Promote Serial E-novel

When children's author Michael Daley decided to self-publish his YA race car thriller as a six-installment serial, he turned to area bookstores for help. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local bookstores

Facebook's Experiment to Publish News Articles Has Gotten Awfully Quiet — Three Weeks After Everyone Was Freaking Out About It

On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook launched #articles directly #ios app #mobile phones

Apple takes on Facebook with revamped news app

Media organisations including Guardian, ESPN, New York Times, Conde Nast and Hearst will produce content specifically designed for new service Apple revamped its news service on Monday, making a play to take on Facebook as the two tech giants court readers and publishers to be the top platform... Continue reading at The Guardian

[ The Guardian | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news service #apple takes #apple unveils #conde nast

Bookindy Chrome extension lists local options for books on Amazon

There's no question that Amazon is hurting independent bookstores. It's hard to compete with the convenience of quick shipping. If you live in the UK, though, a Chrome extension uses the online retailer's listings to give you a local option during th... Continue reading at Engadget

[ Engadget | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer

Here’s Why Mobile Video Is Confusing and Scary to Advertisers

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek

[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maker studios #vice media #growing faster #ad budgets

New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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BookCon 2015: Attendance Up, But Concern Lingers Over 2016 Locale

In its sophomore year, the consumer show drew 18,000 fans over its two-day run at the Javits Center. Show organizer ReedPop said the statistic represents an 80% increase over last year's attendance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sophomore year #javits center

Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age

[ Advertising Age | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #made strides #increasing traffic #advertising sales #entertainment weekly

Only 17 percent of BuzzFeed’s traffic goes to news

The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at Digiday

[ Digiday | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard news #news appeared #vast majority #lifestyle content #goal isn #high impact