Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
News tagged with: #legacy media #north carolina

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Daily Mail publisher hit by fall in print advertising

DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising #advertising revenue #advertising revenues #digital counterpart #8% increase #print decline


News From Around The Web: July 22

Learn about apostasy in Muslim communities and where the Bible appears in Harper Lee's 'Watchmen' in news stories on the web today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news stories #web today #harper lee


News Briefs: Week of July 20, 2015

Filings set stage for new ruling in GSU copyright case and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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Facebook’s growing influence on news consumption, in 5 charts

When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading at Digiday

[ Digiday | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook continues #post facebook #twitter users #growing influence #social networks


Watch 'The Flash' cast react to the news that Jay Garrick will be joining the show

The finale of the CW's "The Flash" strongly hinted that the original speedy comic book superhero Jay Garrick was somewhere lurking in the DC Entertainment ether. The comic book character's famous silver-winged helmet was spotted in the final episode. And now it's confirmed: The original Flash... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final episode


News Briefs: Week of July 13, 2015

Class action denied in Author Solutions case and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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ViralNova, a Social News Aggregator, Sells to Zealot Networks

Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner... Continue reading at Advertising Age

[ Advertising Age | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stay independent #playing field #companies including #ad agencies #magazine publisher #music labels


The Roundup: Religion Book News from Across the Web, July 8, 2015

Progressive Christian books struggle; new research on faith fiction; a religion author skips it for the summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek

[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #location-based ads #forrester research #drive sales


Wiley in data partnership with Figshare

John Wiley has announced a partnership with data repository organisation Figshare, part of Macmillan's Digital Science business, to support authors who wish to openly share their data. Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley #support authors


Fewer print magazines, digital-only titles launched in first half of 2015

In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


Local World profits rise to £43.6m

Daily Mail and Trinity Mirror, shareholders in local newspaper publisher, to share £25m after adjusted profits for 2014 go up 12%Local World reported a 12% rise in adjusted profits last year to £43.6m, netting shareholders the Daily Mail and Trinity Mirror more than £25m to share.David... Continue reading at The Guardian

[ The Guardian | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mail #trinity mirror #12% rise #nottingham post


World News Media Congress 2015

More than 900 media professionals from around the world attended the 67th annual World News Media Congress June 1-3 in Washington, D.C. The World Association of Newspapers and News Publishers, in cooperation with the Newspaper Association of America, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association #news publishers #newspaper association


Employing Localized Data for Global Book Discovery

Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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Publishers Prepare to Ramp Up News Distribution on Facebook’s Instant Articles in Coming Days

Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers prepare #news distribution #coming days #content distribution #people familiar #dozen stories


The Roundup: Religion Book News from Around the Web, June 24, 2015

A hijab-wearing female comics superheroine debuts; evangelical author Elisabeth Elliot memorialized. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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Short Takes: Spirituality & Religion Book News, June 24, 2015

Nominations open for Christianity Today book awards; NirV Bible now available in Anglicized edition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #nominations open


Google launches News Lab to help journalists, boost its own publishing cred

Google has launched News Lab, a one-stop website that shows journalists how its tools can help them research, report and promote their stories. The intent is to "collaborate with journalists and entrepreneurs to help build the future of media." Google is joining a crowded field of websites... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crowded field #including facebook


Brazilian House Abril Educação Makes Major Local Acquisition

Abril Educação has acquired Editora Saraiva in a deal that brings together the two largest publishing operations in Brazil. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #abril educao


News Briefs: Week of June 22, 2015

Sale denied In Family Christian bankruptcy and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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