Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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ALA 2016: Inside EveryLibrary's National Campaign for Local Library Support

EveryLibrary is the only national political action committee fighting for libraries at the local level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Bookstore News: June 10, 2016

B&N readies a new concept location in D.C.; Canada’s oldest LGBTQ bookstore relocating; a former Cleveland bookstore could get a new lease in a one-time funeral home; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Bookstore News: June 9, 2016

A Minnesota couple looks for bookselling’s sweet spot; a chain store returns to Pennsylvania; a New York City icon pops up in a new home; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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Facebook tests News Feed-only posts that avoid your Timeline

Being able to hide a Facebook update after it posts isn't entirely new, but the social network is testing a way to let users keep things from ever hitting their Timeline. A "Hide From Your Timeline" checkbox will allow you to only publish something i... Continue reading at Engadget

[ Engadget | 2016-06-08 00:00:00 UTC ]
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Facebook endorsements are good for news sites, but where's the money?

Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian

[ The Guardian | 2016-06-07 00:00:00 UTC ]
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Bookstore News: June 6, 2016

A bookstore grows in Brooklyn; a Singapore store tests vending machines; B&N to close another New York City store, at least temporarily; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-06 00:00:00 UTC ]
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Bookstore News: June 3, 2016

Nashville gets a bookstore of 'Her' own; a Bay Area bookstore is seeing double; a Bainbridge Island store changes hands; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Bookstore News: June 1, 2016

A Canadian couple sets up shop in Edmonton; an IT expert opens a low-tech kids’ store in California; a Washington state classic changes hands; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-01 00:00:00 UTC ]
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Bookstore News: May 31, 2016

A bookstore gets crafty after alcohol sales are ok’d; a library bookstore takes off; a Utah town gets “booked”; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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Bookstore News: May 27, 2016

Amazon goes Ivy League; book clubs get a store of their own; a Long Island favorite returns with a new look; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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News Briefs: Week of May 30, 2016

Macmillan buys self-publishing platform Pronoun and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Bookstore News: May 26, 2016

Indigo unveils its first concept store in Toronto; an indie author preps his store opening in Texas; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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Bookstore News: May 25, 2016

North Carolina and Illinois add new bookstores; a Silicon Valley store is singled out for its tech prowess; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-25 00:00:00 UTC ]
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Bauer Media Expands GumGum Partnership

The In Touch Weekly publisher is the latest to bring GumGum's image-overlaying ad tech to the U.S. market. The post Bauer Media Expands GumGum Partnership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Bookstore News: May 23, 2016

A New Hampshire store preps to move; two college stores in Florida are merging; and an Arizona shop temporarily shuts its doors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-23 00:00:00 UTC ]
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Bookstore News: May 20, 2016

A California couple puts their store on the market; two Montana writers mark the fifth anniversary of their used bookstore; and the University of North Carolina begins the privatization process at its school store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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News Briefs: Week of May 23, 2016

Goodreads offers daily discounts and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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New UK-UAE Partnership: Bloomsbury and Kalimat in Translation Exchange

Both cultural exchange and commercial market presence are expected by Kalimat and Bloomsbury's executives in an Arabic-English translation agreement. The post New UK-UAE Partnership: Bloomsbury and Kalimat in Translation Exchange appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-19 00:00:00 UTC ]
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Bookstore News: May 17, 2016

Two long-time New England bookstores change hands; a Seattle store opens its newest location; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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Bookstore News: May 16, 2016

Greenlight Bookstore’s customers green light second location with six-figures in loans. Elsewhere in Brooklyn, a feminist collective combines bookselling with washing clothes. And the country’s oldest LGBT bookstore awarded money to upgrade web experience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-16 00:00:00 UTC ]
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