Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Fox News has long made a point of being a pioneer on social media, and its efforts have been rewarded. It is the most engaged news publisher on Facebook, but more recently, cable network has also driven a massive surge in engagement on Instagram, where a focus on longer videos, controversial... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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An Oregon shop trashes 'Portlandia;' an African-American bookstore preps to open in Texas; SIBA plans its Pat Conroy celebration; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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Positioning copyright issues and related content-management approaches, Frankfurt Book Fair premium partner Copyright Clearance Center has a series of event The post Copyright Clearance Center Partnership Highlights Rights Issues at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-29 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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An old building preps for a new bookstore in Michigan; a long-time Oregon bookeller turns to Indiegogo; a California college store weighs the advantages of outsourcing; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-28 00:00:00 UTC ]
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A California bookstore expands; stores in Rhode Island and Oregon get ready to sell; a bookstore marks its first seven decades; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-26 00:00:00 UTC ]
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French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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Buoyed by a publishing “crack team” and a new sales relationship with PGUK, independent publisher Salt is going from strength to strength, and its directors hope an increased focus on fewer, bigger titles will help this success to continue. Continue reading at The Bookseller
[ The Bookseller | 2016-09-26 00:00:00 UTC ]
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The divorce ‘stories’ are coming so thick and fast that none seems to have any salience for more than a couple of hoursTim Farron was just stepping up to his party conference podium when Brangelina split. Cue TV gags about Hollywood ructions ruining Tim’s big day. So of course a Facebook furore... Continue reading at The Guardian
[ The Guardian | 2016-09-25 00:00:00 UTC ]
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The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at Digiday
[ Digiday | 2016-09-23 00:00:00 UTC ]
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Amazon moves into Southern California; a Wisconsin bookstore considers going co-op; Macmillan expedites holiday shipping; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Le Monde believes there is a place for serious news on Snapchat Discover. The news publisher created a team of seven employees dedicated to just Snapchat content in the hope it can pull in more millennial readers. Le Monde has been testing the appetite for serious news on Snapchat since March... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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Amazon Books preps to debut outside of Boston; Curious George takes on a developer in Cambridge, Mass.; a long-time bookstore co-op in Wisconsin weighs its options; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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Bookstores are on the move in Alabama, Mississippi, and New Jersey; a bookstore gets a new life in Tampa; a Bronx bookseller’s business plan is named one of the best in the city; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-19 00:00:00 UTC ]
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Two bookstores set to open in Pittsburgh; another store spreads its wings in Georgia; a Baltimore bookstore receives local plaudits; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
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A proposed reform of European Union copyright law grants online news publishers additional rights that could lead to the closure of services such as Google News if strictly enforced.Copyright law already provides reporters with protection for the news stories they publish, but in a draft... Continue reading at PC World
[ PC World | 2016-09-14 00:00:00 UTC ]
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New stores open in Michigan, Massachusetts, and Kansas; a nonprofit preps a bookstore/literary center in North Carolina; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-12 00:00:00 UTC ]
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Four months after News Corp launched Heat Street, the right-leaning upstart is reaching 5 million uniques and has become something of a model for its other publications such as The Wall Street Journal and Marketwatch and future digital launches. “That’s a first for a startup to have that kind of... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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