Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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A new bookstore opens in North Carolina; a Connecticut bookstore adds podcasts; one of the country’s smallest bookstores goes on the market; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-03 00:00:00 UTC ]
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Among the most-read news stories on our website were our coverage of the increase in bookstore sales in the first six months of 2016 and stories related to book discoverability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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A bookstore opens in a country store in Massachusetts; an indie returns to Missouri; new stores prep for opening in New Jersey and Oklahoma early next year; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-21 00:00:00 UTC ]
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Houston gets a Latino bookstore; a Canadian bookseller chooses an unlikely spot for expansion; a Brooklyn bookseller gets ready to party at its newly opened second store; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-19 00:00:00 UTC ]
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A New York bookstore opens its second stationery store; a Connecticut bookstore looks for new members via GoFundMe; B&N closes a Florida store; and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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Facebook's going to need all the help it can get to combat fake news. With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Hodder & Stoughton imprint Coronet has acquired a book telling the story of women in Westminster authored by Sky News presenter Sophy Ridge, formerly senior political correspondent for the channel. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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Report finds that newsbrands generated £4.8bn revenue, supported 87,500 jobs and invested £97m in digital services while holding power to accountThe news publishing industry contributed £5.3bn to the UK economy in 2015, according to a Deloitte report commissioned by the News Media Association... Continue reading at The Guardian
[ The Guardian | 2016-12-14 00:00:00 UTC ]
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The agreement will create and publish a program of print and ebooks for adults and for children, inspired by the library’s collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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A downtown bookstore opens in New York; a bookstore reopens in Canada; booksellers turning to bookselling as a second career help revitalize the business; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-12 00:00:00 UTC ]
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Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday
[ Digiday | 2016-12-12 00:00:00 UTC ]
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Report in the Australian says property portal is buying ad space on pornographic and illegal download websites to inflate its audience figuresFairfax Media has accused News Corp of gutter journalism after the Australian claimed the company placed advertising for its property portal Domain on... Continue reading at The Guardian
[ The Guardian | 2016-12-12 00:00:00 UTC ]
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The Pittsburgh revival continues with a new kiosk at the airport; a discount bookseller opens in Massachusetts; a Virginia bookseller tests a new location; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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Publishers and festivals can work hand in hand to promote an author’s latest book but the backlist can be just as important, says Ted Hodgkinson. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Facebook may have said that it's stepping up its fight against fake news in the past few weeks, but there are signs that it might have had a way to tackle this problem sooner. A recently published USPTO filing from 2015 reveals that Facebook has app... Continue reading at Engadget
[ Engadget | 2016-12-08 00:00:00 UTC ]
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A beloved Brooklyn bookstore will close next month; a new store preps for an opening in California, while one in Massachusetts opts to begin selling online first; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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A new store opens in California; an online bookseller searches for an offline Maryland location; Take Your Child to a Bookstore Day returns; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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New stores open in New York, Oklahoma, and Texas; a store preps for an Indiana opening in a former Borders location; Binc launches a year-end fundraiser; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-30 00:00:00 UTC ]
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